A good website, homepage, or website for business – whatever you want to call it – is a cornerstone of digital marketing. However, good is a relative concept. Before we define what a good website is for a virtual assistant, let’s clarify this: good in this context doesn’t just mean that the site looks great or that it’s technically implemented using the latest technologies. Instead, websites for the company that supports the company’s own goals and businesses are at the heart of website design. Such websites do at least the following three things very well.
- They are found by the right kind of people (for example, potential customers)
- These people will find what they are looking for on the site (for example, their services)
- These visitors perform the action you want on the site
A good website is created from these three blanks. So they need the right kind of traffic, that is, the right kind of visitors. These visitors need to find the right things they’re looking for on your site and be so confident in what you’re offering that they decide to act inspired by the content of your website. Like all marketing, a good website requires knowing your customers.
Website in the virtual assistant business
True, technology has developed at a tremendous pace and its slowdown is not in sight. When talking about firms’ websites or services, it is good to note that their appreciation has increased with the changes, and today they are seen as an increasingly important part of the overall business. As a result, the business objectives, needs, and benefits themselves, as well as the repayment of possible development investment, are increasingly being addressed in the conception phase today. So where should you start to get the best possible modern business support pages that pay for themselves?
The first step is to refine the basic idea of your business like virtual assistants provide services. What we do and how, who, and where our customers are, who are our competitors and how we stand out from them, and what are our strengths and weaknesses. After that, it makes sense to consider how important online business is seen as part of your core business and whether there are clear similarities and mutually supportive opportunities between these areas. Could the number of leads be increased by introducing expert blogging or addictive customer references? Would we be able to grow our customer base through free trials or by adding an email list based on offers? Could we improve our services by adding a real-time chat window or user-based discussion forum?
Here are the top ten reasons that indicate the need for a website for virtual assistants.
1. A website makes you professional!
In this era of the internet where everything from clothes to money exchanges is performed online, a website builds up the credibility of a Virtual Assistant as a professional. Employers will expect the work based on their website. An official website can also be considered as an online company address. It is where other people, associates, and clients can find their required assistance and get in contact easily. It also makes an e-mail more valid and credible. Websites convey their own distinct online originality.
The website helps virtual assistants in marketing which is used to connect and inform the clients. It plays a remarkable role as the center for all other methods of communication. It can be made into a place for all the promotions, public associations, and social outlets. It can act like a major place where the VA has the ability to control the messages. Whether you use Facebook, Twitter, LinkedIn, Instagram, or publish press releases, you should be focusing the campaigns on your website.
The online presence of a website enables you to accurately express yourself as a whole: the information, identity, visions, and responsibility. To avoid the visitor’s disinterest and vague confidence, the website must be attractive and impressive. Furthermore, maintaining good quality, easy-to-use websites makes clients feel pleased using your assistance, as they will believe that they can anticipate the same encouraging experience in all areas of your profession.
2. Your website can attract new customers through Google:
Google is a great way to get new clients. Not only does it make it easier for customers to discover you physically, but digitally too. The Website can extensively increase search visibility on Google. Eventually, what a virtual assistant need is a place where the customer visits, not just to inspect the pricing of services, but also to begin a relationship based on what they notice, discover, learn and understand when exploring the website.
To rank your virtual assistant business higher, you need to make sure your website is search engine optimized. High quality and trustworthy websites rank higher on a search engine. When you rank higher on a search engine, your website gains more traffic and ultimately you get more customers. As you complete more orders on your website, you will get more reviews which will get you a higher rank on Google.
3. You can showcase your services:
Numerous sources have verified that approximately 4.54 billion people use the internet on a daily basis. That gives virtual assistants an opportunity to deliver the services to more than half of the world’s total humankind. Individually, a person consumes an average of six hours a day on the network, giving rise to a bigger platform than any print or broadcast outlet. The internet is for 24/7 which enhances your assistance beyond job hours, and hence the website also remains open and active.
Catching up with potential customers is possible through a network of never-ending connections. The perfect business website is the one that starts generating income anywhere and anytime. It is the best way to inform and notify about your ongoing services and soon-to-be-launched products. Advertising and marketing through a website always fulfilled its purpose.
While still prominent these days’ traditional techniques cost more fortune and cover less ground. They are also not quite endurable; posters, press releases, print ads, and flyers mostly end up in the waste and garbage.
Traditional forms of marketing mean wasting useful scarce resources, money, and time. Whereas online dealing is quicker, more profitable, and economical. There are several methods and strategies that virtual assistants can utilize for online advertising but without a website, these techniques will fall missing bad. The online marketing actions will generate an inbound outlet to a specified objective which is your website.
4 . You can exhibit your best testimonials and reviews prominently on your website:
Many people underestimate the ability of social impact by retaining their client appreciations offline. But feedback from your prospects prominently displayed on the website can make a huge distinction. It is not that it will be the only factor in determining whether a client buys your services or not, but if they are on the edge and in the doldrums of making a decision, it could be the component that urges them over the fence to sign up for your assistance. It is quite good to put up testimonials all over the website.
Appreciations and acknowledgment on the home page and landing pages are a considerable means to greet new prospects to your site and terminate any uneasiness they might possess about your assistance. The good reviews and testimonials can facilitate in convincing people to at least consider doing business with you. Meanwhile, good appreciation posts on sites can tell more about what services you are to give from a list of many contenders.
5. A website can inspire customers to interact with you:
If done suitably, a website can act as an online salesperson conveying everything, you as a virtual assistant have to offer to the employers. If you are already working for someone, you can use your website to ease your job and duty by maintaining a dependable directory. According to an analysis performed by Google, probable clients have already made up their mind 57% before they actually contact the agent. It means that they have already asked colleagues, done online exploration, and looked at your website as their first interaction. If you do not operate a website it is highly probable that your opponent will do, this suggests that you are neglecting to reach new clients and do not exist at the forefront of their decisions. It is necessary that no chances are lost, only increased by the competition.
Websites deliver a simpler way to deal with customer service. Offering replies to regularly asked questions in a FAQ (Frequently Asked Questions) segment, you can decrease the service expenses and preserve your time and money, as well as giving much more knowledge and information. This also suggests that clients can get a response quickly and maintain the value of time, which enables them to promote optimistic customer associations in the long run. This could also become an advantage for Virtual Assistant, all positive acknowledgment and appreciation can be uploaded into a testimonial, which will definitely attract new customers.
6. You can integrate your website with Social media sites so people can find you more easily:
Cell phones are now the gadget of preference for the majority of people who scour for information online. It is vital for the profession of virtual assistant that the website is compatible with mobile phones. If the website is uneasy to use or, worse, not even available on mobile devices, you have the probability to miss more than half of your prospective clients. Professional web developers recognize and understand the power of mobile space, and these days always guarantee that the sites they create are responsive to smart gadgets and tablet devices.
Sometimes managing different social media sites for virtual assistant services can become tiring and time-consuming. That time can easily be used on other income-generating assignments. This is where a virtual assistant’s website comes in handy and all the social avenues can be integrated into one platform. It can help in planning and scheduling your social media marketing on any site. It helps you in developing and expanding the network. With the advancement of the Internet, the prominence of social media, and the influence of mobile devices, the website has evolved into an important tool to promote the business.
7. Your website creates your place in the business:
Maintaining a website for your business or institution is an essential component of your work strategy. Even if you are a virtual assistant, your website is the impression that people have of your services and assistance. A dominant and beneficial site will help to leave the client with a positive opinion. A poor strategy is equivalent to no strategy and may have a bad effect. That is why it is crucial to be intentional and calculated about this since your website is a considerable factor of your name.
If you have a nonprofessional website or worse, no website, then you are putting out people with a notion that you perhaps do not expect. By contrast, a powerful web existence can maintain your impression as a valid and rightful source of assistance, expertise, creativity, and services. Besides, you can get a business email with your website domain name that will make you appear more professional.
8. A website is no longer daunting to create and manage:
Once, in the early days of Internet website building was the most expensive and difficult task to do. Thanks to many tutorials and web developers, it is not costly or difficult anymore. You do not need to worry about the programming and the setup of the website. Outsourcing is the most common way to create a website for small business owners. You can establish a good quality website for a virtual assistant in just a couple of days.
Websites work best with visual content and attractive text. The visitor of the website is very much inspired by the excellence and quality of the photography, and the story they examine about you, so getting on with poor stock images or revising obsolete content that is not searching engine friendly is not an ordinary error a virtual assistant makes. However, you do not need to do all that work yourself, as there are many online agencies who offer to do all this work for you at a low cost.
9. A website confirms your success over the long term:
A proper website is a tool for multiple endeavors. As time progresses, you can evolve the website by putting in a few more simple features to help the clients, stakeholders, and employees. For instance, rather than consuming time or money faxing and emailing reports to your clients, have them accessible to view on your website and refer people to them when needed. Moreover, adding something like a FAQ section to the site can also be a considerable time saver and informative opportunity for people who are nonetheless making an effort to understand your performance, service, or assistance.
If you believe it is time to begin concentrating on composing your online existence and establishing relationships, perhaps it is time to get an understanding of how a virtual assistant can bring about that long term success with a website.
10. You can get all of these benefits without spending a bunch of cash:
The most important advantage of a website is that it does not amount to a lot, to put up. For a satisfactory price, your services as a virtual assistant will get better online attention and engagement. A storefront or an individual salesperson can attend to several customers, whereas a website can assist thousands, if not millions of public at a period. This facilitates you to share the message with everyone, whenever they wish to give attention to it, at a time that is suitable for them. If you have information that you wish to share, a website is one of the best, inexpensive and effective platforms available.
A website for a virtual assistant is not very expensive to build as it does not require a complex structure. You do not need to be a web designer to set up your virtual assistant website. Gone are the days when you needed to know HTML and other programming languages to set up your website. There are many online agencies that offer one-stop services to set up a website at a minimal price. And if you do not want to pay for an agency to set up your virtual assistant website, a few YouTube tutorials can enable you to set up your own website. In that case, the only money you need to spend is to buy a domain name for your website and a hosting plan.
Who is the website for?
The last, but by no means the least, thing about website creation is that they serve all target users equally. When creating a website, you should keep in mind how you will keep the visitors on your website engaged. A good virtual assistant website seeks to grab the attention of the target visitors by offering them solutions to their problems. So remember at the very beginning of the site creation, to take into account at least the role of the following target groups.
Existing customers
An existing customer base is very important for all. This target group brings in the lion’s share of turnover, and it goes without saying that they must then be able to be taken into account and kept satisfied, at least satisfactorily. On the other hand, even if your service is a one-time service, customers who have made a purchase can still have a positive impact on the result you make. So give them an easy opportunity to share positive news about your business on social media (reviews, share buttons, etc.).
New customers
The information provided to new potential customers is slightly different from that provided to existing customers (although an existing customer may also be a potential future customer, depending on the service packages offered).
In any case, potential customers include the target audience that is at some point acquiring the service you offer. Today, it is more than likely that before making a purchase decision, customers make an independent comparison between virtual assistants and ultimately choose the one that provides them with the best possible services as a whole. The information on the website that reflects customers’ potential problems and needs, as well as a clear purchasing path, are directly comparable to the personal services received by them.
Media
If a virtual assistant actively produces content of interest to the media, a completely separate topic area should also be found for this purpose. This is commonplace, as a similar section must exist for smooth media and stakeholder communication. It is also easy to add information about the services, newsletters, and other possible downloadable material under the media.
Conclusion
A website is a communicator of your business needs in the 21st century. Many years ago, websites were used only by educational institutions and government agencies for the purpose of mass information of the population. Nowadays, however, the internet is open to a much wider audience, with so many types of sites that it is difficult to differentiate them. The buyer wants the website not only information but also persuasiveness. Just as the buyer must be able to rely on the seller’s expertise and honest approach. Good customer service is proactive. It’s also nice that the website answers the visitor’s question, and he or she doesn’t have to fill out the “contact me if you have any questions” forms for just the basics.
As a virtual assistant, a static Contact page online is no longer enough. Customers want information, experiences, and service online. All virtual assistants today need mobile websites that can be accessed anywhere, anytime. As a VA, we need to be able to serve our customers constantly. A good website should always work properly which acts as a sales machine that works at any time of the day. Remember, the website acts as your business card online.