Posts Tagged ‘marketing strategy’

If you run a small business, it doesn’t matter how good your service is, you’re going to have business problems if large portions of the community you’re serving have no idea what kind of service you’re providing.

For some businesses, this isn’t a problem.  Franchises often have reputations that precede themselves.  Some businesses make it clear what they’re selling from the name alone.  But a wonderful, eclectic little shop like Blumster’s was so poorly presented that my wife actually believed it to be a florist.

If you have listened to one of our radio shows or heard me speak, you probably are aware of the book “Crush It’ by Gary Vaynerchuk.  Short book, great read and really is a blueprint for getting into the mix with your business.