So what role does a blog play in your social media strategy?

We are big believers that a social media campaign without a blog significantly limits the possibilities, potential, and results.  Our philosophy is that your blog is the nucleus of your social media campaign and everything else revolves around it.  If you are not seeing results with social media and you don’t have an updated blog as the centerpiece – we’re not at all surprised.

So what does a blog do for you?

First off – SEO. Blogging and social media are the new pieces to the puzzle for being discovered by search engines like Google.  We use WordPress for our blogs.  Google LOVES WordPress and there are hundreds of FREE third party plug-ins that can help your blog see the light of day with search engines.
Engagement. It gives you another outlet for engagement with customers, prospects, vendors, and other people in your industry.  The comments people leave can be very powerful.
You become an authority. Yea, that’s right – YOU become an authority in your niche.  When you have dozens or hundreds of articles published online and your name pops up every time someone is searching for your area of expertise – YOU have essentially become the expert in your field – doesn’t matter if you are a brain surgeon or you mow lawns for a living.
It gives you a home. You now have somewhere to send people.  Those fans on your FaceBook page – the Twitter followers – even email connections – you can send them via a link to your “home” – your blog.  If you have updated relevant content not only will they spend time reading it or watching it – they will be back – they will tell others.  It’s really cool when you see someone you don’t know post a link to your blog on Twitter – VERY cool.

So – no doubt there are many other good reasons for making a blog the center of your social media world – I’d love to hear some of those.  I’d also love to hear from those of you who disagree – and think I wandered off the reservation here.   We welcome your comments – just use the box below and fire away.

But Dennis – not only do I not WANT to write – I’m just not that good at it – what do I do?  Call us.  That’s one of the services Social Media Dudes offers – we love to write.  We love to do videos.  We can help you with your blog and watch you dominate your niche and separate yourself from your competitors.  678.642.8281 to schedule a free consultation.

Yea – that was a shameless plug.

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