If you run a small business, it doesn’t matter how good your service is, you’re going to have business problems if large portions of the community you’re serving have no idea what kind of service you’re providing.

For some businesses, this isn’t a problem.  Franchises often have reputations that precede themselves.  Some businesses make it clear what they’re selling from the name alone.  But a wonderful, eclectic little shop like Blumster’s was so poorly presented that my wife actually believed it to be a florist.

Never, ever assume that your community knows you unless you’ve got a mountain of business.  If your shop sits largely empty on a slow day, it might be simply a matter of awareness.  Do your potential customers even know who you are?  When was the last time you reminded them of the fact?  Is there an easy way you can get their attention again?

Read the whole story here!

Your takeaway from this post…

The first thing I would say about this article is that I don’t care how good business is, as soon as you take it for granted and think you don’t need marketing, the end is near!

Dennis has written about this extensively and I can’t tell you how many times we have seen this played out.  We have heard alot of (and I am being blunt here) excuses for why people don’t use social media or feel a need to market.  These are just a few:

• My customers are not on the internet.  Let’s just say that was true for a moment.  Don’t you want some new customers?  And guess where they are going to find out where to get goods and services they are interested in??
• We are established…we are good!  Oh really?  Well, while you are sitting back on your laurels, your competitors are using every means possible (especially social media) to gain a competitive advantage.
• Everyone knows who we are!  That may have been true.  But we live in a transient world.  Like it or not, there are alot of folks who drive by your business everyday and would never know you are there.  So, what are you doing to be there when they need you?

I could go on and on with the stories that people have told Dennis and I.  Dennis takes their card and goes to call back 6 months later.  Guess what?  You got it…many of them are out of business!

Don’t let that happen to you!

Believe it or not, not doing social media right can actually harm your business.

If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudes

Or follow our tweets on Twitter at twitter.com/johnpanico

Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments.  Please leave one now.  Who is someone that has done a great job with their social networking campaign in your mind??

If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudesand subscribe to your newsletter in the upper left hand corner! Still not convinced that social media is right for your business? Read this and get our F.R.E.E. report on the 7 Myths of Social Media! Or follow our tweets on Twitter at twitter.com/johnpanico Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.

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