You are a customer for many companies.  You buy groceries, you go to movies, you dine out, you travel, you do banking, you buy insurance — you spend a lot of money.  Most of the time you get decent service – sometimes you get awful service – sometimes you get extraordinary service.

So what’s the big deal?  That’s how it’s always been.

Here’s the big deal:  If you use social media – you can get the attention of those companies that deliver poor service and you can recognize and refer those companies who deliver superior service.  You get heard.  You have a voice.  Those companies who just do enough to get by might start thinking twice about how they treat their customers and decide to begin shooting for superior service.

Many companies have a FaceBook Fan Page – many use Twitter – most have a blog – and they monitor their brand across these sites.  A negative comment will often result in the poster getting a message, email, or phone call from an executive or customer service rep.  I have personally had this happen on several occassions.

So don’t just whine and complain when you get crappy service.  Jump online and fire off a blog, post something to their FaceBook fan page, tweet a comment.  Don’t be rude and ugly – be professional.  Let them know that they have a problem in a particular area – many of these companies will be happy to have that information – they will jump right in and fix it.

Those companies that don’t monitor the blogosphere or social media —– I wouldn’t put anything on layaway with them – they may not be here very long.

Dennis Lynn on Twitter
Dennis Lynn on FaceBook
Social Media Dudes

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