For the record, and for all you sales and marketing tools out there … er, um … people who sell and market tools, let me give you a few suggestions for your demos. First, keep it to 15-20 minutes. We’re busy. Second, get rid of the company background slides. I don’t care who founded or funded you. I care about the thing your stuff does that I can’t do better without it. Third, show me a real use case using a real client that outlines their problem and shows how your tool solved it. If I can’t connect your tool to a real solution, I won’t remember it.

Read the whole story here!

Your takeaway from this post…

I read this post and immediately thought of Lance Armstrong’s book…”It’s Not The Bike”.  The point is you can have all the tools in the world and unless you put them to use for you, they aren’t worth anything.  I see alot of people focus more on the tools than on the content, strategy and becoming engaged with customers and others.

So stop looking for the next silver bullet, the next big social networking site, the whatever.  Focus on what your objectives are, how you are implementing them (are you personalable or just a one sided poster??)  What you should be doing is being part of the community, creating community, being engaged and know that business will in fact result from your efforts.

Believe it or not, not doing social media right can actually harm your business.

If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudes

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Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments.  Please leave one now.  Who is someone that has done a great job with their social networking campaign in your mind??