So many companies today are resistant to communicating with their customers. I think in most cases, it’s simply because they never have, and really don’t know how to get started.
But many companies fear blogs and social media because they fear that their customers will say bad things about them. Or worse, that there will be a social media backlash against their brand.
Folks, social media backlashes don’t just happen, they are created. Let’s look at a few examples:
Motrin Moms – Motrin put an ad on its website on a Saturday in late 2008 and some moms found offensive, and they took to Twitter to voice their displeasure. Throughout the day, the discussion got more heated, and by the end of the day, it was the most popular topic on Twitter. There was no response whatsoever from Motrin on Twitter, which played a BIG role in the backlash escalating.
The next day, a few bloggers figured out who the agency was that created the ad, and got them on the phone to ask what their response was to the growing backlash on Twitter about the new Motrin ad on their site. The agency’s response? “What’s Twitter?”. Apparently, the agency hadn’t been monitoring any of the online feedback to the new ad going up, and neither they nor Motrin had any idea what was happening. As with Dell Hell, this episode didn’t just happen, it was created by a lack of response from Motrin.
Your takeaway from this post…
Mack Collier nailed it. I mean long ball here! He says it better than I can. There is a reason they call it social media. You have to be social! I had a prospect on the phone today tell me that she writes great posts (she does), she has a Twitter and Facebook account and still nothing. I reviewed what she was doing and could see one of the biggest things of where I could see she was going wrong was that she was just a sales letter.
Social media is about engagement. Yes, you are going to find alot of folks selling things. But along the way, if they aren’t delivering great content, sharing their wisdom or being apart of the community, the authenticity wanes and people immediately see through it.
I get it when you say you are too busy to be social. So YOU get it by hiring someone who can care for you, understands what you are trying to accomplish and be human along the way.
Believe it or not, not doing social media right can actually harm your business.
If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudes
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Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now. Who is someone that has done a great job with their social networking campaign in your mind??
If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudesand subscribe to your newsletter in the upper left hand corner! Still not convinced that social media is right for your business? Read this and get our F.R.E.E. report on the 7 Myths of Social Media! Or follow our tweets on Twitter at twitter.com/johnpanico Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.
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