So you own or run one of the 30 million or so small businesses that we see lining Mainstreet America. First off – congratulations – good for you. You are what drives this great economic engine. We may have slowed down a bit but we’re not sputtering at all.
What the heck do you do for an internet presence that might actually work? Here is a quick look at what I typically recommend every business should be taking advantage of – Remember – this is an overview and summary – we would have to consult with you about your individual situation and circumstances as well as your goals and objectives before making these formal suggestions:
1) A website. If you don’t have a website – have someone build you a site using WordPress – you will not only have a nice site but you will also have a blog integrated into the site. There are so many advantages to using WordPress I’ll probably have to do another blog on that topic alone.
2) A blog. If you already have a website – have someone build you a blog using WordPress. If your website needs updating in anyway – switch it over to WordPress if at all possible. Blogging is absolutely necessary today. If you can’t write – find someone in your organization that can. If you can’t find anyone – outsource the writing to someone like Social Media Dudes. You should post blogs at least 2-3 times per week. Once a week is an absolute minimum.
3) A Social Media Campaign. At a bare minimum my suggestion is that you have a Twitter account, FaceBook account, a FaceBook Fan Page, a LinkedIn account, and yes – a MySpace account too. I would also look at your local area or industry and see if there are any Ning networks that might fit your situation. Beyond that we would have to sit down individually and determine what other networks would best help to meet your overall objectives. Oh yea – these accounts have to be active and maintained on a daily basis. As with the blogging – if you can’t do it or don’t have anyone that can do it – outsource it to Social Media Dudes.
4) A Search Marketing Campaign. Specifically AdZzoo. With most small businesses – and I know all situations are different – I would rank this as NUMBER ONE. If you want results very quickly – this is the way to go. Simply put this is a phenomenal service that we’re very excited to offer our clients. GUARANTEED in writing that you will be on the first page of Google search results within 30 days. Do you know what that means for your business? So – stop the Yellow Page ad – cut out the magazine ads – redirect a portion of that wasted money into something that works – something that will allow you to dominate your market.
Remember – this is a quickie guideline for the small business owner who wants an overview as what he or she might be looking at if they have yet to work on an internet presence or if they are not satisfied with what they have. Notice that you don’t see SEO mentioned – stay away from it like the plague – it is a money pit that should be avoided.
If you have any questions or if you would like a free consultation with the Social Media Dudes please feel free to call me at 678.642.8281.
Dennis Lynn
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