Want to add like buttons into your email marketing campaigns? MailChimp, one of the fastest growing email newsletter platforms is preparing to release support for Facebook’s “Like” button as well as detailed analytics which tell you who’s clicking on likes, how many people clicked it, and how many people were referred from the like button. This form of detailed analytics will surely help any active email marketer.

While adding a like button is not much of a story in itself, this is the first service provider that we’ve seen add detailed analytics on like button activity. The company is also including integration with Twitter, MySpace, LinkedIn, and Flickr through the company’s Social Pro add-on. One of the more impressive features is the ability to group users by their level of “influence” (which we’re assuming is determined by number of friends).

Also included is demographic targeting. This is a huge step forward for email newsletters as social integration has long been missing from email. While there are services like NutshellMail (recently acquired by ConstantContact) which lets you receive a daily digest of your social activity elsewhere around the web, this is the first robust social media marketing suite that we’ve seen implemented by any of the leading email newsletter services.

Your takeaway from this post…

I think the social integration within an email campaign is going to mean alot more as we go further down the road.  That is a good thing. The Dudes have used MailChimp from day 1 (not as fully as we should I will admit   ) as it is easy to use and the intial costs (or lack of) made it intriguing.

On the other side of the coin, this will probably make you more dependent on your Facebook Fan page.  I am not saying that is a bad thing, but something to consider because you are exposed to Facebook changing things at anytime. So the work you did to build your brand up through your page could be dramatically impacted.  And since Facebook makes changes at will, it is a consideration.

Overall a good thing and something I would encourage you to consider.

Believe it or not, not doing social media right can actually harm your business.

If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudes

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Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments.  Please leave one now.

If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudesand subscribe to your newsletter in the upper left hand corner! Still not convinced that social media is right for your business? Read this and get our F.R.E.E. report on the 7 Myths of Social Media! Or follow our tweets on Twitter at twitter.com/johnpanico Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.

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