You need a great LinkedIn profile. It really is no longer optional. There are 135 million members of LinkedIn (LI) now and the site is growing at the rate of 2 new users every second. What’s more, it has become the “go to” place to find out more about someone professionally. Yes, you will still get Googled, but almost as often, you will be looked up on LinkedIn. If you are a business owner, your profile is the key to establishing your credibility, your reputation and your status as an expert.


