I think of what many have to term of the “big 3 of social networking sites” (Facebook, Twitter and LinkedIn), LinkedIn is the most unappreciated and definitely the most misunderstood.

People that have a business wonder openly to me how a site that is seen as job networking is going to help their business.  Well, I am here to tell you that LinkedIn can have a profound impact on your business and after you read this post by Naomi Trower, hopefully, you will see some things you can do with yours. 

Here is an excerpt from her post entitled: 6 Power LinkedIn Marketing Tips For Small Businesses:

Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network.

How many of us have created a LinkedIn account and left it dormant for months?

It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” I’ve even heard LinkedIn referred to as the “red-headed stepchild” of social media

Read the whole story here.

Believe it or not, not doing social media right can actually harm your business.

If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudes

Or follow our tweets on Twitter at twitter.com/johnpanico

Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. What has been YOUR experience with using LinkedIn?    Please leave a comment!


If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudesand subscribe to your newsletter in the upper left hand corner! Still not convinced that social media is right for your business? Read this and get our F.R.E.E. report on the 7 Myths of Social Media! Or follow our tweets on Twitter at twitter.com/johnpanico Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.
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