In front of about 100 reporters from almost every news outlet in the Bay Area and beyond, Facebook CEO Mark Zuckerberg announced his social network’s long-awaited geo-location product called Places.
Facebook CEO Mark Zuckerberg introduces Faces.
The mobile product will focus on three major features, he said: It will allow users to share where they are with their friends; allow them to see who is near them; and allow them to discover new places around them. And company executives were quick to push Places’ privacy controls in an effort to stave off criticism that has plagued Facebook during the past year.
Your takeaway from this post…
We talked about this a bit in yesterdays post, that it is only a matter of time before Facebook will start to monetize this feature. And early adopters will be rewarded!
So, be sure that your place of business claims their Page and start to acknowledge those that are checking in. Up to date, not enough businesses have taken advantage of people checking into their business. Think of people checking in as a list. And the saying still holds true… “the money’s in the list” When someone checks in at your place of business, friend them, follow them. And then check in at your place all the while telling people what is going on…specials, etc. Leverage that asset!
Believe it or not, not doing social media right can actually harm your business.
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Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now. Who is someone that has done a great job with their social networking campaign in your mind??
If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudesand subscribe to your newsletter in the upper left hand corner! Still not convinced that social media is right for your business? Read this and get our F.R.E.E. report on the 7 Myths of Social Media! Or follow our tweets on Twitter at twitter.com/johnpanico Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.
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