Forward thinking companies are understanding more and more that a Facebook Fan Page can be a really good thing to create raving advocates. So we are going to give the subject of this post some credit for at least having some
Nestle, the company famous for chocolate has become a lesson in how not to deal with social media backlash this week when their company rep snapped back at environmentally motivated critics on their Facebook Fan Page.
Food giant Nestle, already under pressure from environmentalists, became the subject of a Facebook- and Twitter-based “twitstorm” when the operators of the corporation’s Facebook page took a hostile approach to critics.
Read the whole story here!
http://news.cnet.com/8301-13577_3-20000805-36.html?part=rss&subj=news&tag=2547-1_3-0-20
The point of this post is that if you are having even a moderate amount of success on the net (are you listening small business owners???), then it is likely that you are going to have a brohaha stir up at some point in time. It is how you deal with it (don’t follow the Tiger Woods school of Social Media here) and how fast you deal with the issue that is going to determine how well you fare and how long the firestorm will last.
Because the last thing you want is a Twitter “trend” showing you in an ill light. A Twitter trend is basically when a large number of people all start commenting on the same topic/person/company. When enough people comment with regularity in a short time, then it can appear in the “trend” bar on Twitter’s front page. That just attracts that many more people to the issue. If your company appears to be trending, you better hope it’s for the right reasons.
You should be monitoring your brand. There are lots of tools to do it. Most are free. At the very least start with Google Alerts. More to come, but just wanted to get that out!
Your social media takeaway?
As I just said, you should be monitoring your brand. And no matter the size of the brand, treat your Facebook Fan Page members with respect. I can’t think of anyone who is a fan that would like to see what Nestle had on their page:
“This page is for fans of Nestlé. Linkspamming, abuse etc will be removed, and repeat offenders will be excluded. Posts that have been recently removed have either been abusive or been linkspamming (or both).”
Believe it or not, not doing social media right can actually harm your business.
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Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.
If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudesand subscribe to your newsletter in the upper left hand corner! Still not convinced that social media is right for your business? Read this and get our F.R.E.E. report on the 7 Myths of Social Media! Or follow our tweets on Twitter at twitter.com/johnpanico Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.
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