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Archive for the ‘Social Media Tools’ Category

Social Media and Negative Comments – What Should You Do?

August 31st, 2010 | Author: John

You have all heard it. Social media…it is “the” way to get customers to become rabid advocates for your goods and services. They do the marketing for you by talking about you on Facebook, your Fan Page or sending out tweets on twitter. Wow…this stuff is cool! To repeat the phrase from McDonald’s…you sit back and say “I’m lovin’ it!”

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What Is More Important? Social Media Tools or Being Social??

August 20th, 2010 | Author: John

For the better part of the last five years, companies, agencies, consultants and managers have been sifting through all sorts of different platforms, softwares and programs, looking for that one social media tool that will solve their company’s or client’s problem. I have personally wasted about 57 aggregate days of my life sitting through hour-long demos on everything from Twitter clients to social media monitoring platforms and CRM solutions to WordPress plugins.

For the record, and for all you sales and marketing tools out there … er, um … people who sell and market tools, let me give you a few suggestions for your demos. First, keep it to 15-20 minutes. We’re busy. Second, get rid of the company background slides. I don’t care who founded or funded you. I care about the thing your stuff does that I can’t do better without it. Third, show me a real use case using a real client that outlines their problem and shows how your tool solved it. If I can’t connect your tool to a real solution, I won’t remember it.

This is a preview of What Is More Important? Social Media Tools or Being Social??. Read the full post (402 words, estimated 1:36 mins reading time)

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