Archive for the ‘Social Media Brand Marketing’ Category
If you run a small business, it doesn’t matter how good your service is, you’re going to have business problems if large portions of the community you’re serving have no idea what kind of service you’re providing.
For some businesses, this isn’t a problem. Franchises often have reputations that precede themselves. Some businesses make it clear what they’re selling from the name alone. But a wonderful, eclectic little shop like Blumster’s was so poorly presented that my wife actually believed it to be a florist.
Marketers are eager to find clever new ways to engage consumers online with branded content and interactive advertising that is good enough to make people want to share it with their network of friends. Consider Burger King‘s ( BKC – news - people ) “Subservient Chicken,” who has been taking commands on the Web since the guy in the chicken suit was introduced in 2004.
Your takeaway from this post…