I write this post at 5:30 in the afternoon.  Usually I write at 4:30 or 5 in the morning.  Why the change you ask?  Well, a couple of reasons, but the main one is the subject of this post.  Customers!  They are kind of like spouses…can’t live with them, can’t live without them.

But I digress.  I have a saying about my customers.  “98% of my customers love me and I love 98% of them.  The 2% that don’t love me really make me appreciate the 98% of them that do!”

I know, you are saying that doesn’t sound right.  Or it doesn’t sound like me normally.  But we all have customers that somewhere there is a disconnect.  And I had one yesterday that just put me in a bad mood and it took this long to get over it.

Why is that?  (You know, you ask alot of questions…lol)  Well, here is the situation.  We have a customer that has hired us for our expertise.  Readily, it was a client that fetched proposals from around the country and we still got the job.  We didn’t buy the business by pricing it lower.  What we did was demonstrate that we understood their business better and could handle it better than the others who bid the job.  That was great.  Aye…there’s the rub.

Because no sooner does this customer heap accolades on Dennis and I on how we were head and shoulders more professional and walked our talk that I start getting phone calls and emails telling us what we have done wrong.  Let me just say that when if and when we are in error, Dennis and I man up and take responsibility. But that was not the case.

We always deliver more than we promise and I believe this customer has mistaken kindness for weakness in thinking they can run all over us.

So, I thought I would go back to my Social Media Bugs and Wishes!   (Hopefully, that will get it out of my system )

It bugs me when people who obviously know far less than we do try to tell us how to do our jobs, especially when the reason they hired us was our expertise! I wish they would understand that we actually have their best interests at heart.  We understand that if they don’t do well, they won’t be paying for our services in the future.

This customer doesn’t get it and they are doing themselves a dis-service by not letting us do our job!

It bugs me when a customer has bought into the “quality vs quantity” of social media.  They only want friends/followers that are going to fit exactly into their niche.  I wish they would understand that you need both in order to be successful.    Because you aren’t just marketing to those folks, you are marketing to the folks who look at the Twitter and Facebook feeds of the people they follow.   Pretty much, you are just singing to the choir if that is all you are going to do.  How are you going to get new customers?

You will have some sales with density, but you will have growth with reach. Customers need to understand that both reach and density are equally important!

It bugs me when customers don’t acknowledge when you go the extra mile for them. Like taking their calls at all hours, working the weekends when they ask you to be there or do something that is special for them.  I am not saying that we have to charge them for these services. But alot of what we do is over and above what they only wanted to pay for.   I wish they would say thank you every now and then. I can do without money.  But I don’t like to be taken for granted.

After awhile, customers need to understand that without acknowledgement, over the top efforts diminish!

OK…I feel a little better now. 

Believe it or not, not doing social media right can actually harm your business.

If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudes

Or follow our tweets on Twitter at twitter.com/johnpanico

Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments.  I would love to hear your Bugs and Wishes.  Don’t limit them to social media.  Please leave one now.

If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudesand subscribe to your newsletter in the upper left hand corner! Still not convinced that social media is right for your business? Read this and get our F.R.E.E. report on the 7 Myths of Social Media! Or follow our tweets on Twitter at twitter.com/johnpanico Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.

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