A large chunk of any online marketer’s time is spent on engagement. Engaging bloggers and sites to chat about your content, to check out your products and if you prove valuable enough, sign up for a glittering platinum subscription.
If we receive a conversion, we can be pretty sure that our new member is actively engaged with the site right? You want to engage visitors, have them convert, or at least stick around on a semi-regular basis. It’s all about traffic numbers.
One of the largest problems online however, is that we still don’t have a cut and dried method for measuring engagement.
Read the rest of the story here!
Your takeaway from this post…
In sales, they have a saying that goes “Don’t confuse activity with productivity!” The same kind of axiom holds true here. Just because you have visitors (or Facebook Fans errr “Likes”) is not an indication that they are prospects or advocates. The tale is whether you can move them to action. Could be as simple as a comment. Might be to subscribe to your email opt in or possibly to purchase your goods or services. That is where the rubber meets the road.
And unless you are doing something that causes an action to be taken, you are just whistling in the wind!
Believe it or not, not doing social media right can actually harm your business.
If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudes
Or follow our tweets on Twitter at twitter.com/johnpanico
Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.
If you are looking for free tips or advice on how to approach your social media, go to Social Media Dudesand subscribe to your newsletter in the upper left hand corner! Still not convinced that social media is right for your business? Read this and get our F.R.E.E. report on the 7 Myths of Social Media! Or follow our tweets on Twitter at twitter.com/johnpanico Finally, those are my thoughts from high atop my 2nd floor office above my garage. What I want to hear are YOUR comments. Please leave one now.
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4 Responses to “Don’t Confuse Traffic With Engagement!”
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By responding to this you have engaged my interest and intern incubated feedback. People can read articles and move on but it takes engaging content to translate that website hit into staying power. You know you’ve succeeded in captivating a fan when they return every day to see what you’ve done next. This is also the type of person that spreads the word and wrangles up new visitors which may or may not return based on what they take away from the experience. You have engaged me.
Amy,
Nice site! We are awed by your words. Thanks for your feedbeack. What other topics would it take to keep engaging you?
John
Keep on wondering what my first Internet Marketing Mentor would have made of Facebook Twitter etc , Corey Rudl was all about people
Corey Rudl was truly an internet marketing guru. His life was too short. I still have some stuff from him. Bottom line, I am thinking that he was a visionary and would have made adjustments to his marketing strategy to include those tools and more. Corey lived life to the fullest. Now the question you have to ask yourself is. “Are you doing right by his teachings?” Are you taking your marketing efforts, your relationships and your approach to life fully head on? If not, then think if Corey would have been doing that.