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This is part 2 of a 2 part series written by Janet Slack.  See Part 1 by clicking here.

Today we are looking at strategies that will make your LinkedIn (LI) profile a true asset for your business.  You want it to be a great place for people to learn more about you and we covered the basics of that in a previous LinkedIn post.  Now here are five key ways to put your profile to work for you to grow your business. 

You need a great LinkedIn profile.  It really is no longer optional.  There are 135 million members of LinkedIn (LI) now and the site is growing at the rate of 2 new users every second.  What’s more, it has become the “go to” place to find out more about someone professionally.  Yes, you will still get Googled, but almost as often, you will be looked up on LinkedIn.  If you are a business owner, your profile is the key to establishing your credibility, your reputation and your status as an expert.