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The real value of list building with social media is in your ability to create a brand and an image with incredible reach. The opportunity for you to build a highly responsive list using different social media platforms on the Internet is enormous. However, for all its potential, there is one simple, but far too often overlooked secret to list building with social media the right way.

With phrases such as “tweeting”, “un-friending” and “liking” now becoming common place terms, confused business owners frequently ask me “what is social media?” and “how can I use it to promote my business?”

Put simply, social media is people using the web to have conversations. A fairly simple concept, but it’s simplicity shouldn’t be used to underestimate its power. While people may use social networking sites to have conversations about topics as mundane as what they had for lunch, they also delve into more pressing topics, such as politics, religion, world events and even your brand.